Marketers purchased digital tools were quicker to pivot when pandemic hit, study says – Digital Marketing Curated

Digital marketing and e-commerce have been playing an essential role for lots of brands throughout the coronavirus pandemic, allowing them to communicate with and sell to customers when stores and workplaces are closed down.

E-commerce growth accelerated during the crisis and this most current report from BrandMaker breaks down how companies survived the early phases of the crisis based upon how invested they were in digital marketing tools before the pandemic hit. Those companies that had previously purchased automation were much better poised to endure and pivot throughout market modifications.