Marketing School – Digital Marketing and Online Marketing Tips: Should You Still Have A Newsletter? #1770

In episode #1770, we explore whether having a newsletter is still a valuable tool in the marketing toolkit. We have been hearing a lot of complaints these days about newsletters performing badly and for this reason, it might seem like they are dead as a technique. We think differently however and in today’s episode, you’ll learn how to up the performance of your newsletter. People will never get tired of information as long as it is high-quality! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Still Have A Newsletter? [00:42] Email open and click-through rates are down. [00:53] Why we still think you should have a newsletter. [01:24] The issue isn’t newsletters, but that people don’t scrub their lists. [02:13] Building a list for the long-term by creating good information. [02:25] The creator economy and why newsletters are here to stay. [04:06] Go to to hang out with Neil and Eric in September.   Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at    Links Mentioned in Today’s Episode:     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:       

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