Preeti Rawat
Manager-Placement and Corporate Relations | Career Coach
A Development Professional with over 7 years of experience in Placement and Corporate Relations, she has valuable insights and expertise in connecting individuals with job opportunities and fostering relationships with companies. Additionally, her experience in career counseling can provide guidance and support to individuals seeking to make informed decisions about their professional paths. Her combination of skills and experience in these areas can be highly beneficial for individuals looking for career advice or assistance with job placements.
Google Certified Trainer with 2+ years of experience in digital marketing, she has specialization in Social Media Marketing, SEO, YouTube, Search Engine Optimization, Graphic Designing & Content Creation.
Digital Marketing Faculty, Safalta
Having overall 5+ years of experience in Digital Marketing. Worked with brands like Accenture, Google Operations Center and last employed in Wipro Technologies where he was responsible for Social Media Marketing. In his professional experience, he has trained 1200+ freshers and experienced professionals in Digital Marketing and has worked as a Digital Marketing Specialist for 120+ clients across the world.
Mr. Amit Duggal
Founder of Monkey Minds and he is an award-winning business leader with experience of over 17 years across start-ups (dotcoms) and media agencies. His last role was with Essence Global, taking care of integrated planning for Google India. Having worked on leading brands like Renault, Cisco, SCJ, and Virgin Atlantic, he has rich experience across various digital marketing facets, including website marketing, SEO, SEM, Google display advertising, social media, mobile application advertising, mobile app development, and the latest tech solutions like programmatic, ad-viewability, AR, and VR.
CEO, Co-Founder – Safalta
Digital Marketing Head – Amar Ujala
15+ years of work experience in digital domain. He has expertise in E-commerce, News & Information, Telecommunication, VoIP, Finance, Education, Digital Courses, Lifestyle, Business, Automobile, B2b and B2C. His past experiences has been with Aaj Tak, Airtel, HY, Jagran and India Today group. Currently he heads the Digital Marketing team for Amar Ujala.
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Introduction
- Introduction to Websites
- Types of Websites
- Introduction to Domain, Server, Protocol, SSL
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Designing and Creation
- WordPress Introduction and Installation
- Installation of Themes and Plugins
- Blogging Websites Creation on WordPress
- Custom Pages Creation
- Concept of Elementor
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Ecommerce
- Create Online Store on WordPress
- Concept of Woocommerce
- Shopify and Dukaan
- Payment gateway
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Introduction
- How Google Search Works?
- Introduction to Search Engine Optimization
- Types of SEO
- SEO Case Study
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On-Page SEO
- Introduction to On-page SEO
- Meta Tags Optimization (Meta Title, Meta Description)
- Content Optimization (Image Alt Text, Heading Tags, Anchor Text, Internal/External Linking)
- Crawling and Indexing Optimizaiton (Robots.txt, Sitemap.xml)
- Introduction to Keywords Research
- Keyword Research Tools
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Technical SEO
- Introduction to Technical SEO
- Website Speed and Responsiveness
- Site Security and Navigation
- Broken Links and Error Codes
- Schema Markup
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Local SEO
- Introduction to Local SEO
- Google Business Profile Creation
- Account Creation on Other Business Listing Sites
- Local SEO Growth Tips
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Off-Page SEO
- Introduction to Off-Page SEO
- Concept of Backlinks and Link-Building
- Types of Backlinks
- Content-Based Link-Building Strategies
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Google Search Console
- Introduction to Google Search Console
- Google Search Console Setup
- Google Search Console KPIs
- Organic Data Analysis and Reporting
- Disavow Backlinks
- Technical SEO Errors
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Introduction
- Introduction to Social Media
- Introduction to Different Social Media Platforms
- Social Media Marketing Case Studies
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Facebook
- Introduction to Meta Business Suite
- Group Creation and Sharing
- Facebook Page Creation and Optimization
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Instagram
- Instagram Professional Profile Creation and Optimization
- Profile Grid and Content Ideas
- Reels Ideas, Hashtags
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Twitter
- Twitter Profile Creation and Optimization
- Concept of Retweets, and Growth Tips
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LinkedIn
- LinkedIn Profile Creation and Optimization
- How to Create LinkedIn Company page
- How Increase your LinkedIn Connections?
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Youtube
- Introduction to YouTube Creator Studio
- YouTube Channel Creation and Optimization
- How to Upload and Optimize Videos on YouTube?
- How VidIQ Helps in YouTube Growth?
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Creative Designing
- Concept of Canva
- How to Create Graphics for Different Social Media Platforms?
- Create Images for Websites and E-Commerce Store
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Influencer Marketing
- What is Influencer Marketing?
- How to Reach the Right Influencers?
- Role of Social Media in Influencer Marketing
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Paid Social
- Introduction to Social Media Ads
- Paid Ads Structure
- Meta Ads Manager
- Social Media Ads KPIs
- Facebook Ads
- Instagram Ads
- Twitter Ads
- LinkedIn Ads
- Meta Ads (Advance)
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Introduction
- Introduction to Search Engine Marketing
- Concept of Google Ads
- Discuss Different Types of Ads
- Introduction to Bidding Strategies
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Ad Creation
- Introduction to Ad Campaign Structure
- KPIs in Google Ads
- Google Search Ad Creation
- Google Display Ad Creation
- Google Video Ad Creation
- Keyword Match Types
- Google App Ad Creation
- Google Shopping Ad Creation
- Custom Audience Creation
- Remarketing Ads
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Google Analytics
- Introduction to Google Analytics
- Google Analytics Account Setup
- Google Analytics KPIs
- Web Traffic Analysis and Reporting
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Google Tag Manager
- Introduction to GTM
- Connect GTM with Website
- Tag Installation in GTM
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Microsoft Clarity
- Introduction to Clarity
- Connect Clarity with Website
- Spot Headmaps on Your Websites
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Others
- Appflyer, Similar Web
“Currently, I am pursuing an Advanced Digital Marketing course with Safalta, I would like to Thank the Safalta Team and my Mentor Pradeep Sir for all your guidance and mentorship. Thank you, Shajan Sir for all the Amazing Sessions, Preeti Ma’am for Career Counselling and for helping me to improve my skills, because of your guidance I’m able to crack my interview with Rent Sewa. Thank you for giving me this amazing opportunity in getting my first job in the digital marketing sector.”
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