Kolkata, August 24, 2019: Maulana Abul Kalam Azad University of Technology, West Bengala doorway to renowned and advanced Knowledge and research programs, yet again has launched new programmes of Digital Marketing Diploma and Certificate Programmes in addition to the existing Certification and Programs.
These programs, launched in collaboration with Cambridge Marketing College (Cambridge UK) provide an introduction and expertise to the fast-moving digital world. The programme includes the basics of Search Engine Optimization (SEO), Social Media Marketing, Online Advertising, and Web Analytics for e-commerce activities, Data Visualization Analytics and so on.
The event was inaugurated by Mr Bruce Bucknell, Honourable British Deputy High Commissioner, Kolkata and presided by Professor Saikat Maitra, Vice Chancellor, Maulana Abul Kalam Azad University of Technology (WB).Cambridge Marketing College has been represented at the event by its College Ambassador Mr. Nandan Sengupta. At present marketers from different fields need some essential skills to recognize and integrate to monitor digital tactics to further intensify marketing activities. India is rising as one of the fastest growing economies on the global scenario.
The opportunities for growth of business are unbelievable, especially for digital marketing. At one point online marketing was just a new way for brand and product promotions. It opened up a new form of media to peddle goods and services. But within the past few years, the importance of Digital Marketing has become something else. As the internet becomes entangled with everything we do, the importance of digital marketing is becoming crystal clear. Today is in no longer only Digital Marketing; it has become a digital market.
Corporate Comm India(CCI Newswire)