Although McDonald’s is known for beefy hamburgers and crispy Chicken McNuggets, the fast-food giant is aiming to shift gears and become a leader in plant-based fast food.
Particularly, it has its sights set on its United Kingdom and Ireland stores, hoping for a staunch place in the market by 2025. Following this, the long-term goal is to become a net-zero business in the area by 2040, with a 2050 deadline for the rest of its outlets around the world.
These come as part of the Plan for Change progam, which sees the Golden Arches focusing on improving its business practices in four areas: Planet, People, Restaurants, and Food.
In the Planet segment, the company is hoping to be deforestation-free by 2026 alongside its intentions to achieve net-zero emissions by 2040. For People, it says that it will help a million people to “gain new skills and open doors to jobs” by the end of the decade.
Its Restaurants goal will see new outlets being built in line with a UK Industry net-zero emissions standard from next year, while achieving net-zero for all restaurants and offices set for 2030.
Lastly, improvements in Food will see a new “scorecard” being developed to “expand and embed ethical and sustainability criteria in its sourcing decisions,” as well as investments into a Sustainable Beef Network.
“McDonald’s has a long history of taking action where it really matters to the communities we serve,” declares Paul Pomroy, Chief Executive of McDonald’s in the UK and Ireland. “But we are at a moment now where we need to accelerate our ambition and work even harder to look after each other and the planet.”
Other planet-friendly initiatives the corporation has tried out include the introduction of the McPlant, using only renewable electricity in its restaurants, converting cooking oil into delivery truck fuel, and removing plastic toys from its Happy Meals.