Meta advertisers can avoid 30% Apple service charge for boosted posts – Digital Marketing Curated

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Why we care. This solution could prove hugely beneficial to small businesses as they can now boost posts without having to pay a charge, saving them money.