Meta has released a brand-new ad type that allows brands to collaborate with local retail partners that sell their products to maximise direct response to their ads on Facebook and Instagram.
This new feature is called ‘Collaborative Ads’, which enables a brand to push its products, with the following sales process then re-directed to a partner within the consumers’ local region. Tapping on the ‘Shop Now’ button during an ad refers the user through to Market as the local delivery partner.
As explained by Meta, these ads allow local businesses and consumer grocery brands to form awareness for their products next to options for people to order those same products from an area delivery service. This makes it easier for you to buy the grocery items you would like or your next meal once you discover it.
That’ll provide more opportunities for more businesses to satisfy consumer demand for objection from their ads. To run a Collaborative Ad, businesses must first find a participating business in each region that sells their products, which can be done via Meta’s retailer directory or via a contact in Meta’s sales team.
To run ads, your retail partner will share a catalogue segment with you. You must then review and accept the terms and conditions via the notification in your account. Ensure that you just are employing a Collaborative Ads ad account or create a brand-new ad account that you’ll only use with Collaborative Ads. If you’re employing a non-Collaborative Ads ad account, you’ll either convert that account or switch to an existing Collaborative Ads ad account that’s dedicated to your retailer partner.
Collaborative Ads support awareness, traffic, and sales objectives, while the method also ensures that your ads only show products that are available, with up-to-date pricing.
It may be an honest solution for brands looking to drive more direct sales, and support retail partners – and with 57% of grocery shoppers looking to buy products directly at the location where they discover them, it also aligns with emerging shopping trends.
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