Starting a mobile phlebotomy business can be a challenge. Not only do you need to get all of the applicable licenses and deal with insurance companies and government programs like Medicare and Medicaid, but you also need to find a way to connect with prospective clients.
As a marketing and web design company that has worked with multiple mobile phlebotomy companies over the years, we understand the unique challenges facing those who want to get started in this industry. In this helpful guide, we’ll lay out a step-by-step plan that will get you headed in the right direction to find success as a mobile phlebotomy company.
Branding and Logo Design
Branding is very important in the mobile phlebotomy industry. You want to have a unique brand that also allows people to readily identify what you do. In other words, you want a brand that stands out and sets you apart from your competition, but isn’t so “out there” that it’s confusing to your potential clients. You want to be sure that it conveys professionalism and trustworthiness—two very important characteristics in the medical services industry.
The right company name is also critical. When you work with Modmacro, we can help you come up with a name for your mobile phlebotomy business if you don’t already have one. We will present you with several options from which you can choose. We can also conduct a focus group to determine which business name will be the best received by your target clients and that will convey the message you want it to.
Once your company name is chosen, we can craft a professionally designed logo for your mobile phlebotomy business. Your company logo will be used in many places—your website, business cards, company vehicles, etc.—so you want to make sure you get it right. Don’t make the mistake of just “throwing something together,” because having to change your logo down the road can be costly.
Mobile Phlebotomy Website Design
After your logo, a company website is the next marketing piece you should tackle. As a mobile phlebotomy company, your website needs to speak to several different audiences, such as doctors, private patients, home health companies, and research laboratories. Your website needs to be clean and professional and contain all of the information that potential clients need to know. If your website is confusing or poorly designed, your potential clients will quickly move on to another mobile phlebotomy company in the area that presents itself in a more professional manner. Your website should outline your services and have clear calls to action.
At Modmacro, we specialize in creating websites that look great and communicate clearly with their intended audience. The sites we design are also mobile responsive, meaning they look great on all devices—desktop computers, laptops, tablets, and smartphones.
Search Engine Optimization (SEO) for Mobile Phlebotomy Websites
With more and more people using search engines to find the service providers they need, it is important that your mobile phlebotomy company’s website is optimized. That way, it will appear as one of the top results when people are searching for a company in your area with the services you offer.
Roughly 80% of people research companies online first. Are they finding your website or one of your competitors?
The SEO experts at Modmacro research the best keywords for your business and location, and craft a strategy around those keywords that help search engines like Google understand what you do, and help potential clients find you online.
Email Marketing for Mobile Phlebotomy Companies
Email marketing is particularly effective in the mobile phlebotomy industry. It’s a great way to quickly get your brand in front of a lot of doctors and other facilities that could use your services. It’s also a great way to stay front-of-mind with past clients, so they think of your company when they are in need of additional mobile phlebotomy services.
Overall, email marketing tends to have a great return on investment for mobile phlebotomy companies. Our team can help you design an email marketing campaign that will reach your target audience and communicate with them effectively. Our email campaigns always contain clear calls to action that help turn potential clients turn into paying customers.
Social Media Marketing for Mobile Phlebotomy Companies
Social media is another great way to get your brand in front of a large number of potential clients. At Modmacro, we specialize in geo targeting campaigns that reach potential clients in your area. The goal of the social media campaigns we design is to drive them to your website where they can learn more about your mobile phlebotomy company and the services you provide.
Customized Software for Mobile Phlebotomy Businesses
Once your mobile phlebotomy business starts to take off, you may want to look into a customized software solution that’s crafted around your unique business processes. Unlike many other web design and digital marketing agencies, Modmacro has the in-house talent to design and develop a system that will allow you to manage and track the entire patient process—from order placement, all the way through specimen delivery. We can make it possible for you to take orders right from your company website and have them feed automatically into your software.
Our systems streamline communication among your team members and minimize human error by automating certain functions. They can be designed to do reporting for billing and can handle electronic medial records (EMR). We can also create software for you that will help you with employee management.
Since mobile phlebotomy businesses handle protected health information (PHI), it is necessary that you have software that is HIPAA compliant. The team at Modmacro is experienced at developing HIPAA compliant, cloud-based software that protects both your clients and your company.
Ongoing Content Marketing for Mobile Phlebotomy Companies Looking to Grow their Business
In order to grow your mobile phlebotomy business online, you need to have a plan in place for ongoing digital marketing. Our team at Modmacro favors a balanced approach to digital marketing that includes content creation and placement, social media, link building, and strategic ad placement. However, every digital marketing plan we implement is customized for each company’s specific needs, goals, and budget.
If you are the owner of a mobile phlebotomy business or are looking to start one, we’d love to help you with the marketing side of your business. We can take on all of your marketing-related needs, so you can focus on your clients and on running everyday business operations. Contact us through our web form or give us a call to learn more. We look forward to speaking with you and learning more about your business.