The proliferation of digital devices such as computers, smartphones, tablets, smart or web connected TV, means there are many more digital channels or screens that consumers are using.
An eMarketer study in August 2013 found US marketers expected to increase their budget allocation to multiscreen campaigns from 20% in 2013 to 50% in 2016.
Smart phones, tablets and web TV were the biggest growth areas, at the expense of computers and traditional TV.
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