MSMEs schooled in digital marketing

THE Department of Trade and Industry (DTI), in collaboration with Bayan Academy and Facebook, highlighted the importance of using social media in operating through their seminar workshop, Go Global: A Digital Marketing Campaign for MSMEs, in Hotel Elizabeth on Archbishop Reyes Ave., Cebu City.Marivic Aguilar, chief of the SME Development Division of DTI-Cebu, stated this was the fifth run of the program, where DTI gives business owners insights on ways to be creative, utilize best practices, and use tools to assist in growing their organisation using Facebook and Instagram.She included she was amazed by the enthusiasm of entrepreneur in Cebu in reacting

to their invitation.”This is the biggest audience among all our runs. We were just expecting 100 individuals, but now there are currently 144, and there are still individuals who continue coming,”Aguilar said.DTI has conditions for the participants of the workshop: they should be ready to grow their organisation through digital marketing and they must want to produce Facebook business profiles. They should likewise be able to finish the short survey posted online by DTI, and they should achieve the online post training assessment after the session.The speakers of the seminar workshop were Carlo Sagun, who discussed internet marketing and content guidelines, and Carol Arcaya, who took on setting up a Facebook company page, and creative tools and services.Participants also shared their stories of how their businesses began, their goals, and who their target markets are.Meljun Pador, an information technologist in Toyota Cebu Inc., discovered the workshop helpful, especially for businesses that just recently started utilizing social media. “Dako jud ni ug matabang kay sa karon, bag-ohay lang mi nigamit sa Facebook, magamit namo among knowledge rectums para ma-boom namo among page,”Pador said.( It’s a huge assistance for us considering that we simply began using Facebook. We can utilize exactly what we’ve found out from this to grow our page.)Ian Sanchez, owner of Biyahe Ta Bai Travel and Tours, said that through the seminar, he discovered how to increase their market and take full advantage of understanding when it comes to online business.Arnel Fernandez, an online marketing expert, said he wished to fulfill Cebuano business owners who are possible clients, and to expand his understanding on digital marketing.”Essentially, everything can be found online,”Fernandez said.Aguilar included that they want entrepreneurs to make the most from social media, particularly Facebook and Instagram, as a tool to connect with their target audience.(Jerra Mae Librea, USJ-R Intern)

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