Advertising and Design Business Structure
Learn about how an advertising agency or design company is structured as well as what are the roles and responsibilities of the staff members of each.
Copywriting Industry Roles
Uncover what the role of the copywriter and what part he/she plays in the industry. Learn what it takes to put together copy that converts!
Marketing Communications
Unpack what the requirements of the Internet and web design, which are fundamental to marketing communication production, are.
Creative principles of copywriting
Understand what the nature and role of various creative elements are in copywriting.
Creative writing processes
Be able to describe and implement creative writing techniques.
Principles of persuasive copy
Learn how to conceptualise persuasive copy for media such as television, cinema and outdoor media.
Compiling a copywriting portfolio
Learn what the best way is of developing and giving creative work presentations is.
Brand Management
Learn about the concepts of brand management
Marketing plans and business processes
Discover what the difference is between ‘marketing research’ and ‘marketing information systems’ is and how to use them.
Conceptual and Lateral Thinking
Discover the ins and outs of applying as well as practising conceptual and lateral thinking skills.
Media and Creative Strategies
Get to grips with developing and implementing objectives as well as strategies for marketing communications.
Brand and business Innovation
Learn the best way to keep up with and analyse innovations as well as developments. Discover the best way to create opportunities for innovation as well as to lead projects to fulfil these ideas.
History of Marketing Communication
Discover all that there is to know regarding marketing communication, marketing communication characteristics, as well as objectives. Learn how marketing communication works as well as how this activity is classified.
SEO and Web Analytics
Learn what SEO fundamentals are, how to do keyword research, perform onsite and offsite optimisation techniques. Discover what link building strategies are, how to label a website, how SEO interacts with website structure. Learn how to audit sites, identify SEO problems, write SEO-optimised copy as well as read and understand analytics.
Social Media Marketing
Learn how to use social media channels strategically, choose the right channels for your business and learn about content marketing for social media. Discover all that there is to understand about influencer marketing, putting together paid advertising for social media channels as well as optimising your advertising on social media. Discover the art of reading social media analytics, crowdsourcing for social media, and managing your online reputation.
Content Marketing
Understand user behaviour and the objectives of content marketing. Develop a content marketing style as well as a content strategy.
Paid Advertising and Marketing
Understand search advertising on the SERPS, display advertising as well as video marketing and advertising. Learn how to design PPC advertising copy to be used in search engine marketing.
Advertising on Social Media Platforms
Learn how to understand your target audience and establish the correct payment models for your business goals. Discover how to design and format ads for Facebook, Instagram, Twitter, Linkedin and YouTube.
E-mail Marketing
Understand what the different types of email marketing and how to put together an email marketing strategy as well as metrics and KPIs for this type of marketing. Learn how to write for email marketing, segment your audience as well as how to optimise your emails for conversions.
Mobile Marketing
Learn mobile communication best practices as well as SMS marketing, UX for mobile and writing for mobile. Discover the ins and outs of MMS marketing, mobile user behaviour, mobile marketing strategy, and how to measure your mobile marketing efforts.
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