As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects.
PPC – Short Term
Virtually overnight the COVID-19 pandemic has impacted consumer search behavior and overall PPC performance. Here are some immediate adjustments companies can make to their Pay Per Click strategy to lay the foundation for success and help support their bottom line.
PPC – Long Term
While times are uncertain right now, restrictions will be lifted and search behavior and trends will shift again. The business that implements long terms strategies will able to maintain brand awareness and create a road map towards success.
SEO – Short Term
While SEO is considered a marathon rather than a sprint, here are some ideas on the short term search side of the equation:
SEO – Long Term
With businesses seeing short term losses, planning future optimization initiatives will help ensure that your business is positioned well when the economy improves. Long term SEO suggestions include:
While most of us are being barraged by “we are here for you” email messaging, customers and prospects will need to know how your business, products, and services are being affected by the pandemic. Marketing has changed, but its basic rules have not. Continue to focus on your goals with the pandemic in mind. Do not make light of what is happening. Keep it as short and sweet as possible. Make your emails informative and useful and clearly outline shifts in your business strategies during this time such as discounts, shipping policy changes, store hours, etc.
Your digital footprint has never been more important than now for your business.
Most of all, we at AWG hope you and yours are safe and well. Rest assured, we are busy at work assisting businesses across the country in managing strategies in both the short and long effects of the pandemic. We’d be happy to discuss any of these ideas with you.
In Conclusion
It has become painfully apparent that a strong and effective online presence will have a significant impact on the ongoing success of our businesses. Comprehensive strategizing and implementation are at the forefront of these efforts. Our world has changed, maybe forever. Proactive planning will help you navigate what the “new normal” of business in America will become.