Slinger, WI – Bast Durbin Advertising (BDA) is pleased to announce Wyatt Michaud as the agency’s full-time Digital Marketing Specialist. Michaud’s flexible role includes; social media management, media planning, and pro-staff management. With a degree in marketing, Michaud’s professional background, spanning over seven years, features experience in social media marketing, retail sales and merchandising, as well as time spent as a professional bow technician.
“Hunting and archery has been in my life for as long as I can remember,” he said. “Being able to work in the industry I love has always been a dream of mine.”
During the summer of 2019, Michaud completed an internship experience at BDA where he was exposed to a full range of agency sales and services, working with every member of their team. His performance during this time was impressive and clearly illustrated that he was ready for a bigger role within the agency.
“Wyatt brings a great amount of energy and an impressive amount of technical archery knowledge,” said agency partner, Jeff Bast. “He understands the space and best practices, yet he’s not afraid to try new things, and strives to deliver great work each and every day. His development and communication with field staff groups has already shown significant benefits to our clients.”
Michaud’s background brings a unique perspective to the BDA team. He has a knack for staying ahead of the curve by keeping up with current trends within a variety of media channels, as well as trends within the outdoor industry, itself. If something innovative is happening, Wyatt knows about it. This knowledge base doesn’t only come from research and social media; Michaud lives the lifestyle year-round, with a deep passion for bowhunting, competitive target archery, and bowfishing. It’s safe to say the guy lives to fling arrows. Over the course of his internship, he successfully immersed himself into new areas such as; digital photography, video production, and even HTML email design.
“I couldn’t ask for a better company or group of people to work with,” he said. “Bast Durbin Advertising has given me the opportunity to stay in the industry working with companies that I have a lot of passion for.”
Already, Michaud has made significant contributions to the agency and its clients. He recently facilitated growth in the Swhacker Archery Instagram page audience by more than 40% in less than 90 days. Additionally, he’s played a significant role in successfully launching two new field staff teams for other BDA clients.
“Every day Michaud brings in a fantastic work ethic and is always eager to help the team,” Bast said. “He’s humble enough to accept feedback on his own on work, yet never shies away from collaborating with the group. His energy and ideas help everyone stay fired up.”
About Bast Durbin Advertising LLC: Bast Durbin Advertising is a full-service agency serving the needs of brands and entities within the hunting, fishing and outdoor recreation industries. They specialize in social media, media planning, public relations, content management, graphic design and more. For more information, please visit www.bastdurbin.com or call 1-800-975-3474.