An excellent friend asked me an interesting concern a few days ago: How can a business in the email area build equity in today’s market?
It was interesting to me because I discuss this a lot, in online forums like this and with business I’m mentoring, whether they’re start-ups or recognized companies looking for their next locations of development.
It’s also a pertinent question for where we are today.
The COVID-19 pandemic has actually changed everything we understand about marketing, whether you’re in B2B or B2C. Your own degree of change will depend upon your market, your items or services, but it’s a worldwide phenomenon that we are all experiencing.
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