New Delhi, India – 18 February, 2016: Niswey’s CEO Suma EP was at the DrupalCon Asia 2016, where she gave a talk on “The Inbound Journey for a CEO”. Her presentation was focused around inbound marketing, why you need it, how to go about it, and whether your business is ready to take up this journey.
What’s the USP of your business? Your key differentiator? What are your goals, and how do you ultimately measure them with the right metrics?
#6 How mature is your inbound strategy? Kick-started, Accelerator or Jetsetter? @sumaep‘s session at #DrupalConAsia pic.twitter.com/ElfZVpxQWl
Suma EP, CEO Niswey, said “Measure everything. Test your content, campaigns, website user journey, SEO, ROI. Conduct an audit to figure out where you stand. Identify the areas that need immediate work, and accordingly put measures and control into place.”
The idea of an Inbound Marketing journey is to get the right kind of customers to find you, at the right places.
With her talk, Suma EP was able to create engagement among her audience, which led to another hour of group discussion around it.
When 20 minutes talk is followed by 1hr Grp discussion, it speaks for the engagement. @sumaep @Niswey #DrupalConAsia pic.twitter.com/tkrNJWCErf
Here’s a look at the complete presentation for your reference:
Interestingly, Niswey was also the and was responsible for creating content in anticipation for the .
About Niswey
Niswey is a digital marketing firm based in New Delhi, India. Niswey specializes in offering inbound marketing solutions, account based marketing, and content marketing services. Niswey has served clients across various industries. Among its key clients have been: Intel, Yahoo, Microsoft, SHEROES, Srijan Technologies, NIIT Technologies, Motherson Invenzen XLab, Airtel and others.
The Niswey team comprises a diverse mix of professionals – trained as writers, graphics designers, engineers, UX specialists, inbound marketing specialists and more. Niswey is a HubSpot (NYSE: HUBS) Silver partner, the leading inbound marketing tool as well as partners with Terminus, the leading ABM tool. For more information, please visit
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