CRO stands for conversion rate optimization and is a go-to strategy in digital marketing that aims to improve customer on-site journey and grow conversions. Effective CRO strategies can bring companies a massive ROI growth of up to 200%.
Hence, a good part of CRO is conducting a thorough analysis of customer behavior to identify any issues that can be a reason potential clients are set off track.
CTAs in the form of buttons have proved effective and bring more results than links. Buttons are more noticeable and interactive, generating 50% more clicks than regular links. Placing such CTAs throughout the website content will produce higher returns and encourage site visitors to click and explore more.
A great example is Brafton, a content marketing agency, that used buttons as CTAs in their customer’s article template, which have increased the latter’s revenue by almost 90% in several months.
Experiment with different colors and select the most complementary ones, but don’t overdo it. CTA buttons should encourage and not divert customers.
You need to know and understand your company’s buyer persona, what they like, what they are looking for, and how you can provide them with the right solution. If you foster a good connection with your target audience, it will help you gain trust and win over more clients.
Remove those links that are distracting and might lead customers away from your website. You might only want to use some links that help you provide more explicit information on a particular subject and are trustworthy and safe to click on.
They say a headline stands for 80 cents from every dollar you spend, meaning that quality headlines are a must. They are an integral
Invest your time in writing strong and relevant headlines, and check the below tips to get you started:
All the above headlines address customer pain points and emphasize numbers, making it clear what problem will be solved, how many ways included, or how much time needed to get results.
Include images with people if you want to humanize the brand and always include photos of the product if you are selling one. If you want to tell more about the company and the people who work in it, post a photo of the entire team. It helps customers to better connect with the brand. Stock photos are helpful, but they are not always compelling enough to make people stay.
Your aim is to generate content that sticks to the customers, being engaging and memorable. Videos are, so make use of them.
Customer experience with your brand should be pleasant and easy. If you ask them to fill out several forms, you might distract them from exploring what you offer and turn them away from the website.
Include one form to fill out, asking for the name and email address. You don’t need their social security number, the surname of their grandparents, and the name of their childhood pet. The easier the better. Besides, many companies practice “guest checkouts” and don’t force site visitors to create an account with them. It helps to make things quicker and converts far more people.
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