On Page SEO – Title Tag – 1st of 12 Techniques That Work | Episode 4 | Digital Marketing 101

Timotheus Update: This post was originally published on 1 July 2021 on my previous website – Passive Online Revenue. Due to rebranding and consolidation of the two sites, the post is now on this website and published on 22 March 2023.

On Page SEO – Title Tag – 1st of 12 Techniques That Work | Episode 4 | Digital Marketing 101

The Title Tag is the title that you give for each page on your website. It is one of the most powerful on-page ranking factors. And can influence whether your web page appears on search results. Also, how high it will rank on these search results.

Title tags have “long been considered one of the most important on-page SEO elements.” – Moz

As you can see, the title tag says ‘WebTalk Review – Scam or Legit?’ This tells the search bots that the web page is about a review of a product named Webtalk. And I will reveal if it is a scam or a legitimate product.

This search listing is on the 1st page of Google Search Results. And it is a blog post that I did on my other website – Passive Online Revenue.

Important Tip – This is the text that most people will read on search engine results. It is the first thing searchers will look at when they see the list of search results. As such, it is a major part in the decision making process of whether a searcher will click on your result or not.

Title tags can help you get more clicks and better search engine ranking. To achieve that, you need to write powerful and effective title tags. Here are some tips on how to do that.

You should target a primary keyword. One that you have chosen for your web page. The one that will get searchers to find your web page.

You will also be introduced to a powerful keyword tool. The same one that I use to get my web pages on 1st Pages of Search Results.

Ensure that the title tag is relevant to the content of the page. The title tag of a web page must summarize the content of that page.

It must reflect topic in mind. This makes it easier for Google’s crawlers to index such web pages because they can quickly find out what the web page is all about and relate it to a user’s search.

And then tell people about it. Write something interesting to attract their attention.

Include geographic locations. This is extremely important, especially for local businesses that have physical retail locations.

Target customers from a specific region. Including the geographic location will make it clear to the search engines as well as to the searchers about your location; that is your state, county, city, district, borough, or neighborhood.

Each page needs its own unique title tag. Ensure that there are no duplicate titles on other pages.

Moz reported that Google typically shows 60 characters of the title tag. So if your title tag is 60 characters or less, you can generally expect that the entire title will show. But if it is more, it will get truncated.

Some additional tips I can give you are as follows:

On Page SEO – Title Tag – 1st of 12 Techniques That Work | Episode 4 | Digital Marketing 101

Do you have any questions about Title Tag? Let me know in the comments.

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If you have ANY questions, or anything to clarify, please drop a comment below. I will be happy to help you.

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