Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion USD by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
Yes! All of our part-time courses are designed for busy professionals with full-time work commitments. Depending on your location, classes meet twice per week in the evenings, or all day on Saturday. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated 1-week option. You may opt to take this course in-person at one of our 20 campuses or online via our Remote classroom setup.
It’s up to you! Our Remote courses offer a learning experience that mirrors GA’s on-campus offerings but allow you to learn from the comfort of home. If you don’t live near a GA campus, have a busy travel schedule, or just want to save yourself the commute, a Remote course could be a good option for you. You’ll still get access to the expert instruction, learning resources, and support network that GA is known for.
can advise you on the best format for your personal circumstances and learning style.
For your final project, you’ll work on a real-world marketing problem, crafting an end-to-end campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.