Lead generation is one of the main skills to have in digital marketing. Actually, lead generation and sales are the business and marketing goals.
No digital marketing course is complete or incomplete without learning or teaching lead generation. Actually, it’s best to start learning other digital marketing skills after learning about lead generation.
More sales and leads are the primary goals for any business. If you’re not generating leads or sales for your business or other business, you’re not marketing.
And to generate leads and sales you have to learn and master the skills and activities shared from 2nd point.
2. Content Creation Skills:
Almost everything in Digital Marketing is Content. Advertisements, blog posts, emails, images, text, animations, eBooks, presentations, videos, etc. all are content. Content is used to educate, influence, attract and engage people toward business goals.
Content on the web that is consumed by people is in a variety of formats. Not all watch videos, use social media, and not all read blog posts. The use of content is to inform and educate the target audience.
Content creation strategy is highly dependent on the target audience, their demography, languages, and goals what they do or what not! It means its’ important to understand the behaviors of potential audiences before you create content.
Creativity, quality, and meaningful content increase brand awareness and increase the click-through rate on advertisements, links, display ads, website navigation, landing pages, product pages, email subscription box, blog posts, social media content, search engine results, etc.
3. Video Marketing/advertisements:
Video marketing is the most trending digital marketing method these days. It’s because it’s more engaging and converts viewers into paid customers more quickly.
Video marketing methods are used in display ads, pay-per-click campaigns, and social media such as Tick Tok, Facebook, and YouTube.
You can use videos in your paid ad campaign. And you can also use it as a method to connect and communicate with customers on YouTube.
You can share your stories, workplace culture, and intentions behind the works in a video that engages and influence your target customer towards your business.
You can use video tutorials, and documentaries to inspire and help your target customer to understand your product and services.
It’s important that videos are scripted well to tell stories that relate to the problems of customers and your business solutions.
Along with that recording, light, sound, animation, thumbnails, headings, and tags are important to make it effective, and interesting.
Video Editing: Video content creation and editing are one of the most important skills to learn in the digital marketing niche. The use of video is growing in business, marketing, education, and advertising.
Learning video editing skills and mastering one or 2 video editing tools is almost essential for digital marketing students as well as for small business owners.
To engage the audience, increase sales, and grow your business. It’s important for business owners to learn video content creation and editing skills and tools on their own or build a team of video marketing experts.
You can also outsource video creation works to credible video marketing agencies especially when it’s about important product launches, events, and advertising. And you can use your own skills and strategies to create regular video content for YouTube and social media.
4. Tik Tok Marketing and Advertising Skills:
TikTok is now one of the most popular marketing and advertising platform for brands, influencers, and marketers. By learning tik tok marketing and advertising skills you find and get promotional opportunities to position yourself and your business through viral content in front of millions of Tik Tok users.
5. Learn to create high-converting video sales letters and copywriting skills:
Video sales letters are similar to sales copy or 2000 words blog posts and cover letters. A Video Sales letter is a way to communicate customer pain points and their solutions in a more engaging and visual manner.
You can use sales videos for marketing and advertising on social media, YouTube, and landing pages to grab the attention and drive more conversions.
6. Website SEO audit, strategies creation, and implementation skills:
SEO is an essential skill to have to promote business organically on search engines or to become an expert in digital marketing. Which include Off-Page SEO, Keyword research, SEO strategy, Local SEO Backlinking, Technical SEO, Technical SEO Audit, and On-Page SEO audit expertise and skills.
SEO processes are practiced by almost all digital marketers and SEO experts daily to get the right and more people on the business website, landing page, blog post, and eCommerce website.
It’s similar to Search Engine Marketing but the difference is that it is a free and organic method to increase the visibility of a website and business on search engine results just by optimizing the website 1st for people and then for search engine bots.
Almost everyone starts SEO of their business website or blog on their own. Many overdo the SEO or focus too much on SEO and due to that instead of a positive impact that impacts the traffic growth of the website negatively such as the use of too many internal links, referral spam traffic etc.
After learning SEO skills, you can audit the SEO strategies, backlinks, keywords, and tactics of your own or others’ websites. And work on the things that are creative and already working.
7. Keyword Research Skills
Keyword research is the most important skill to become successful in digital marketing. Keyword research is used in Search Engine Marketing such as Google Ads, Website Search Engine Optimization (SEO), and Content Marketing.
Keyword research is the method by which you have to identify the right short and long-tail keywords, and phrases to target people to your website or products and services.
You also need knowledge of competitors’ targeted keyword strategies for similar or the same products.
Knowledge of keyword research tools such as Google Keyword Planner, Google Trends, Google Analytics (search queries, organic keywords), Moz’s Keyword Explorer, Kw Finder, Keyword Tool, Ubersuggest, semrush and spyfu etc. really helpful in finding the best keywords to optimize website, products, PPC campaigns, content (blog post) and even you can also use it in social media campaigns and emails.
8. Online advertising:
You will get a wide variety of platforms to promote your business through advertising online. Using advertising platforms you can communicate and personalize your message, segment your audience and select a particular location to promote your business.
Popular advertising platforms:
Etc.
You can use native ads, PPC, self-serve programmatic ads, b2b, b2c, mobile advertising, and location-based campaigns.
In online advertising, it’s important that you identify the current advertising trends, as well as customers’ preferences. You not only have to learn to use advertising platforms or skills to set up an ad campaign but also need to be good in copywriting, communication and analytics.
8. Backlinks-building skills:
Backlinks for high domain authority blogs and websites helps to rank your business website higher on search engine. You can also choose a popular blog website for sponsored posts, banner ads, and review articles to build backlinks and reach a larger group audience.
But getting links from spammy or fake websites can also impact the overall ranking of your website. It’s also important that you block the spam referral traffic sources not just in google analytics, but also from visiting your website.
9. Learn to prevent landing page spam traffic:
Spam traffic and bots raise fake traffic sessions on the landing pages. Not only do they corrupt the marketing and advertising data but slow the speed or performance of entire websites or other landing pages. And all of this wastes money, effort, and time and negatively impacts the conversion on landing pages.
Whether you’re trying to get traffic from social media, PPC, and blog posts it’s important to use the best practices to stop or prevent fake bots, and spam traffic.
You can use an IP blocker, and firewall plugins for that on your website. You can also use the Cloudflare firewall. And you can also block them in the robotos.txt or in the .htaccess file of your website. Learn More: How to stop bad bots traffic on WordPress website
10. “Google my business profile” optimization skills:
The 1st step in the digital marketing process is to set up your “google my business profile” which is free and formerly known as a business listing.
In this free online profile, you get the feature to show up your business name, address, customer reviews, website, contact numbers, photographs, and location on the map. This helps people to find local shops, restaurants, hotels, and various home and business services.
While it’s easy to create a google my business profile. But that’s not enough. You have to learn to optimize, the title, description, reviews, images, and maps for single as well as for multiple locations so that you can convert the searchers into customers or website visitors.
11. Google Analytics Skills – GA4
Google Analytics is used to track the performance of digital marketing. Google Analytics keeps the eye on the user’s behavior on website pages and marketing campaigns.
It means by using Google Analytics you can find data and information about your audiences, organic keywords, keyword ranks, traffic sources, conversion rate, top landing pages, audience locations, bounce rate, and many more things.
Almost all digital marketers, publishers, and website owners use this application to identify business, website, and marketing campaign growth opportunities.
GA4 Setup, Tracking, and Analytics: GA 4 is the new version of Google Analytics or the next generation of analytics in which the customer journey is tracked on both the website and app.
It’s essential for almost all google analytics users to shift from universal analytics to Google Analytics 4. Even you can start using GA 4 and explore the growth opportunities to start becoming familiar with this.
While it’s important for all the small business owners or those using Universal google analytics tracking code on their websites to become familiar with GA4 analytics.
But also, very important for digital marketing freelancers. It’s because most business owners are finding difficulties in setup up GA4 Analytics effectively for their website and app tracking.
So, it’s best to learn GA4 setup, and integration with WP or woo commerce, Hubspot, Google sites, Squarespace, and many others for conversion tracking, event data, advertising, reporting, intelligence, and many others.
And start bidding for GA4-related projects on Upwork or freelance websites. It’s because the use of GA4 is increasing and that’s creating demands for GA4 Analytics experts on freelance platforms.
12. Learn website optimization skills for local search terms:
Optimization of local search terms to get visitors to a business website is important for local marketing. This helps in attracting and getting nearby customers to your business website, office, and online or offline store.
You have to learn to optimize your business and rank on the top search results and beat local competitors.
For example, you can encourage your local personal and business network to promote your website, listing on social media and with their friends.
13. Learn to write and publish SEO-optimized blog posts:
The goal of marketing business online is to increase sales. Sales grow with relevant traffic to the website and build strong recognition for your business online. And learning to write and publish SEO-optimized blog posts will help you to get more traffic, and drive conversion and sales.
Blogging on business is an indirect method of increasing sales and getting more customers. Business blogging works like a compounding interest in digital marketing. Learn more: How to get more traffic to your blog despite competition
Through engaging and helpful content, you inspire people to take action and connect with you. It’s not like a PPC campaign, where you direct people from search or display ads to landing pages for sales.
The goal of content is not even to talk about selling or product promotions but talk about how you can help them to change their life and business. The goal of content is to build trust and prove how your ideas will change their life. Learn More: 10 ways to gain customers’ trust even if you are not an expert
But for that, you have to work on your writing talent as well. You do not have to try to become the best blog writer or salesman or copywriter. You have to become the best at communicating your ideas in written formats.
For that, you can work on your vocabulary, listening skills, and understanding of the pain of the people. The goal is to write what you know best and then optimize it so that blog posts get ranked. In all of this practice, you will get traffic to your business website.
Now that traffic definitely becomes your customers sooner or later as per your content quality, engagement rate, and intention.
These days even if you do not know how to write or how to come up with new blog post ideas for your business then you can use AI content creation and suggestion tools.
Along with improving your blogging skills, you can also become skilled in using AI tools. Before publishing or using AI-generated content make sure it’s unique and relevant.
14. Website Design / Lancing Page Creation and WordPress Skills:
People need more information about your business before contacting you and buying. Everyone needs to have the confidence to buy goods or services from the right company.
There are many options available online. Every other person and business calls themselves an expert and number #1.
In such a situation, it is very important that your customer does not buy goods from any wrong person or company, for this, it is necessary that you connect with him, think about him and show him the way.
But you can’t help your customer just with google my business profile, WhatsApp, and Facebook page.
And if you build a good business website with the right marketing strategy for the next 2 to 3 years then I can be sure that it will become one of the best business decisions that you have ever taken.
On a business website, you can show your products and services in a way that becomes helpful for customers such as by creating a separate landing page for each service or product. Landing pages are very specific pages on the website that is created for conversion. Read More: Why do you need at least one landing page on your website?
You can show customers reviews, business photographs, and contact forms. You can create and show everything that helps to gain the confidence of customers in your business and products.
For that, you can use content and email marketing strategies to build credibility, long term relationships with customers.
For that, you have to create a good business website that helps to grow the business. For that, you have to optimize it with relevant keywords for search engine traffic. You have to make sure it loads fast. For that, you have to host it on a good server.
You have to write good content and need to put things on the website that are important not just for design and user experience but also for education and information such as diagrams, case studies, reviews, team members’ details etc.
You don’t have to become a master in all of the above things and website building.
There are various ways to build a business website. You can use any one of the website building platforms or website builders if do not code it on your own in HTML, CSS, and Javascript.
Website building is promoted as the easiest thing on the web but don’t get caught into that. It’s easy technically, but no one tells this on marketing and conversion.
So, If want you to learn the basics of website building then easy technically if you choose the right process. I have written a complete guide on “how to make a website for small businesses”.
15. Learn website optimization skills for local search terms:
Optimization of local search terms to get visitors to a business website is important for local marketing. This helps in attracting and getting nearby customers to your business website, office, and online or offline store.
You have to learn to optimize your business and rank on the top search results and beat local competitors. For example, you can encourage your local personal and business network to promote your website, listing on social media and with their friends.
Read More: 28 On-Page SEO techniques that increase website traffic
16. Email Marketing Skills:
Email marketing is one of the best methods to build long-term relationships with customers. This is a way to help each individual customer on a personal level.
Email marketing is the most effective method of personalized digital marketing and retaining clients or customers. Almost all internet users use emails.
Most of them open and check emails every hour. Everyone is communicating through emails. Email is used for communication, learning, business deals, delegation, customer support, and business management. Similarly, it is used for email marketing.
Learn More: How can email marketing help your business to grow
17. Basic Graphics Design Skills
Graphics designing skills are not mandatory to become successful in digital marketing. But it is a bonus if you know how to create display banners etc.
Digital Marketers have to generate leads via paid search channels. They need beautiful, creative, and high-converting landing pages for PPC.
That’s why if you have a basic understanding and little graphics designing skills it will be more than helpful, not only when you’re working, but also when you delegate clients’ homepage design to graphics designers. At least you should know what you want from the graphics designer.
At some point, if you don’t have a specialist graphics designer, that time you can work on designing banners and landing pages on your own. It will save you money and also give you more edge in the digital marketing field. Basic knowledge of adobe photoshop, and adobe illustrator is a bonus for digital marketers as well as for small business owners.
18. Effective Communication Skills:
Communication skills are the most important skills in digital marketing. Successful execution of digital marketing strategies depends on how effective you communicate and listen through your content, emails, social media, text, images, description and designs.
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