• Difference between wordpress.com and wordpress.org
• Understanding the WordPress.org Downloads Website
• Installing WordPress on live server
• Installing WordPress on local server
• Logging into Your Dashboard
2. Administering WordPress, Theme and Plugin Updates
• Understanding the WordPress Dashboard — Updates Screen
• Understanding Version, Release and Modification Updates
• Updating Based on WordPress, Theme and Plugin Compatibility
• Upgrading to the Latest WordPress Release
3. Creating and Administering Posts
• Setting Up Categories and Tags
• Understanding Title and Content Areas
• Configuring the Publish Area
• Setting the Featured Image
4. Creating and Administering Pages
• Differences between Pages and Posts
• Creating Your Basic Website Pages & Creating Parent Pages
• Difference between Visual and Text Editor
• Using HTML to Extend Page Content
5. Creating and Administering Menus
• Creating Your First Menu
• Adding Pages, Post and Categories to Your Menu
• Re-Arranging the Menu Items
• Removing the Menu Item
• Enabling Advanced Menu Options & Adding Custom Links to Your Menu
6. Inserting Hyperlinks
• Inserting hyperlink to download file
• Inserting hyperlink to an External Websites
• Inserting Hyperlinks to an Internal Page
• Inserting an E-mail Address & Removing a Hyperlink
7. About Shortcodes
• What is Shortcode
• How to use Shortcode
• Shortcode Example
8. Configuring Website Settings
• Configuring General Settings
• Configuring Reading Settings
• Configuring Permalinks
9. Media Library
• Understanding the Default Width and Height Settings
• Understanding WordPress Image File Creation
• Understanding the Default Month Year Folder Structure
• Uploading and Managing Media Files
10. Themes and Plugins
• What is a Plugin
• How to download plugin
• Installing, Updating, and deleting the plugin
• Choosing a Theme
• Installing and Configuring a Theme
• Switching Between Themes
• Adding Menu, Media and Content to a Theme
• Administering, Upgrading and Maintaining Plugins
• Example of how to use Plugins
• Adding a Photo Gallery
• Creating a Contact Form
11. Widgets and Sidebars
• What is Widget
• What is Sidebar
• Adding/Removing Widgets
• Adding Text, Post, Image and other types of widgets
12. Adding a Slideshow
• Uploading Images for Slideshow
• Using the Theme’s Built-in Slideshow Feature
• Installing a Slideshow Plugin
• Creating a Slideshow
• Adding the Slideshow to a Page
• Adding a Slideshow to a Sidebar
13. Adding Social Media Buttons
• Using a Plugin to Add Social Media Buttons
• Adding Social Media Buttons to a Widget
• Using the Theme’s Option to Add Social Media Button
14. Backing up the Website
• Installing a Plugin
• Creating a Backup
• Locating the Backup
• Downloading the Backup
15. Working on Divi (WordPress Page Builder)
• How to install Divi Theme
• How to use different components of Divi Theme
• Understanding Divi Text Editor
• History (Google, Bing, Yahoo, Ask, Baidu etc.)
• Development & Growth of Search Engines in a Cyber
• Type of Marketing
> Pull Marketing
• Purpose of SEO
• How Google’s Search Engine Works
• Basics of SEO
• Terminology Cycle of Search Engine
(How its Work)
> Table of SEO Success Factors
• What is ranking on Google?
>Advantages of high Ranking
• What are keywords?
• Purpose of keywords in Website’s marketing
• Uses of Keyword Researching Tools
(Search Volumes, Competition, Business Priority)
• Keyword Planner tool And other 3rd part online tools and
Desktop Application
• Mapping Keywords to Website Pages
• Segregation of High and Low priority Keyword
• Primary Keywords Secondary Keywords LSI Keywords
• Competitive Keywords Also
• Create an Excel File of keywords
• Uses of formulas to get find the best and main
(Business matching keywords)
on-page seo
• What is On-Page SEO?
• Two type of SEO = “On Page” & “Off Page”
• Basics of HTML – Designing How to use Keywords
• Whole keyword report in On-Page SEO?
• URL, Meta, Title, Description, Hi, and other headings
• Algorithm of How to use Keyword on Website’s Page
• Which types of Images are used on the page?
• ALT in the Images Crawling & Indexing
• Difference between Crawling and Indexing
• XML & HTML Sitemaps, How to make it? Robots.tx
• Purpose of that file!
• Algo of Robots file best practices
• Anchor Text
• Fundamental of Anchor Text
• Complete Case study of Anchor Text
on-page seo
• How to prioritize the other web pages?
• Analyze with the Tools
• Google Search Console & Bing Webmaster
ui and ux according to seo
• How to make friendly web design & architecture?
• Thinking of good UI and designing a website
(goals, strate World gies & conversion models)
• How to show your content and where?
• Cross Connection of UI of SEO > Bounce Rate
• URL Architecture
• Page Speed Analysis
(GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
• How to fix it
> according to Google’s Stander Broken Links
• Test and improve page speed
• Mobile web crawling
• Structured data usage & optimization
• AMP configuration
• Check indexing
• Make sure important resources are crawl_able
• Audit internal links
•Review your sitemap
link building (off-page seo)
• What is link building?
• Purpose of backlinks?
• Types of Backlinks
• TLD & CCTLD
link building (off-page seo)
• Normal “BL” (.com)
• Ranks (singles, measurement, check, and balance)
• How to prioritize the Backlinks?
• According to Google
• Keyword Ranking
• SEO Strategies for Localized Businesses
• Social Media Back linking and Marketing
(Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)
• Online Reputation Management
• Targeted Audience Strategy
• Lead Generation for Local Audience
• Local SEO (by Category, Niche, Products, Services etc.)
(Schema for Addresses, Local Keywords, Local Websites)
seo site audit
• Audit of website Before Launching the Site
•Domain name (Brand name generator, EMD for Specific
purposes etc.)
• Brain Storming (Tools)
• Prototyping (Tools)
• Mockup mapping (Tools)
• Logo Suggestion – Color Scheme
• Design and SEO UI UX
• Audit after launching the website
• On-Page Audit (complete)
• Off-Page Audit (complete)
• Tools: Online Free Tools, Paid Tools, Desktop Applications
Audit Report
• How to analyze and measure the detail Website Audit?
• Reporting for Client
• Find the Web Development Bugs according to the
Google SEO Standers
• What is Google Algorithm?
• Purposes of Algorithms?
• Search Algorithm Overview https:
//moz.com/google-algorithm change
• There are the Top following Google ML (machine learning)
Adwords – google’s ppc (sem)
• What is SEM?
• What is Google Award?
• Types of SEM?
• Ads making Fundamentals
• Understanding Ad Position, Ad Auction Ad
Rank & Ad Formats, bidding
• AdWords Terminologies and strategy
• Understanding of Account
(Google dashboard understanding)
campaign creation – adwords
• Cost-Per-Click (CPC)
• Cost-Per-Impression (CPM)
• Bid Strategies – Bidding
• Cost-Per-Acquisition/ (CPA)
• Keyword Targeting & Strategy
• Enhanced Cost-Per-Click (ECPC)
• Keyword Match Types – Broad Phrase,
• Broad Match Modifier, Exact, Negative
• Keyword Performance high conversion
display advertising
• What is Display Ads (PPC, CPM)
• Purpose and Advantage of Display Ads Mapping
• Marketing Objectives to Display Ads Marketing Objectives
• Targeting Methods of Ads
• Advanced Targeting Methods
• Display Ad Formats & Tools
• Remarketing of SEM (Ad words)
• Reports & Optimizing Display Campaigns
video paid ads
• Video Paid Advertising
• AdWords Video Ads
• Platform of Video Ads YouTube, In-stream,
• Video Discovery Ads, Bumper Ads
• How to create video ads
• Creation of Call-to-Actions
• Overlay Ads
• How to Optimising of Video Ads
• Reporting of ads, YouTube Analytics for Video Ads
shopping advertising (paid)
• What are Google Shopping Ads?
• What is Product Listing Ads?
• How to make these ads format?
• Where do they appear on Google?
• What Shoppers on the Internet do?
• Requirements of Advertising
• Create Shopping Campaign on Google AdWords
• Google Shopping Set Retailers up for Success
• Features of Google Shopping Why PLA’s?
• And the Path to Create PLA Ads Merchant Centre Steps
•Complete reporting and track performance and Optimize
INTRODUCTION TO THE COURSE
How important is Email Marketing?
Understanding Types of Email Marketing
According to the nature of Business/product/services
According to the purpose of Email
New product content announcement
Event Invitation Dedicated Send Social Media Send Internal Updates Confirmation Email
Form Submission Kickback (Thank You) Email
How Email Marketing Will Improve Your Business
CREATING AN EMAIL MARKETING STRATEGY
Define Email Marketing
How to Set Goals?
Lead Generation and Sales Cycle Analysis Make Your List
Collecting Data at the Right Time
Plan for a Growing Email List
Organize by Department or Group
PLAN FOR EFFECTIVE EMAIL CONTENT
How to make content?
Attributes (tags, characteristics)
Email Marketing Tools and Techniques
Choosing The Right Email Marketing Platform Recommended Email Marketing Platforms How Email Broadcasts Connect Your With Your
INTRODUCTION OF EMAIL AUTOMATION
What is Email Automation?
How does it Work?
What are the Advantages?
Choosing Third party tools
Features & Functions Available
What are Workflows? How to Create a Workflow? Pricing Cost
Most Widely Used Platforms
Simple Automation Functions from Mail Chimp and many others Recommended Days and Times For Your Auto responcler
How to Avoid Higher Costs by Managing Email Subscribers How Reporting Will Improve Your Email Campaigns
9. DISPLAY ADVERTISING
What is Display Advertising
Types of Display Advertising
Give you a practical and working knowledge of how to advertise on the display network using Google Adwords
Understand multiple ad formats, targeting criteria and including remarketing
Learn to advertise video on YouTube using Ad Words
Learn to advertise on the display network using the mobile platform
WEBSITE MARKETING
What is Email Automation? How does it Work?
What are the Advantages? Choosing Third party tools
Features & Functions Available
What are Workflows? How to Create a Workflow?
Most Widely Used Platforms
Simple Automation Functions from MailChimp and many others
Recommended Days and Times For Your Autoresponder
How to Avoid Higher Costs by Managing Email Subscribers
How Reporting Will Improve Your Email Campaigns
10. MOBILE MARKETING
MOBILE MARKETING FOR WEBSITES
Mobile Video
Google AMP – Mobile Site Speed Location-Based Marketing
Voice Search
Mobile Marketing for Apps
What is mobile marketing? Android Instant Apps
Rise of Mobile Apps
loT Marketing Applications ASO for Android?
ASO for IOS Store.
Keyword Tool How It Works? Paid Free
Keyword Research Settings
Finding Hundreds of Keywords for ASO Keyword Research
Keyword Research DONE FOR YOU Cheat Sheet! Keyword Research Tool Other Features
Finding new Niche (particular category) Ideas with this special Software
Analyze and Detail Reporting
Analyze Diving Deep An Important Step for App Store optimization/ASO
11. VIDEO & YOUTUBE MARKETING
INTRODUCTION TO VIDEO MARKFTIND
Getting Your Videos Seen: Video Sharing Sites
Video Promotion & Distribution 4 List of Links to Video Sharing Sites
Powerful & Effective Video Marketing Tools How To Do Video Marketing The Right Way Video Marketing Tips & Tricks
Video Marketing Wrap Up 4 Bonus Resources Introduction to YouTube Marketing
The 7 Step Formula for Youtube Marketing Success
YouTube Video Marketing with a Twist: Using YouTube to Generate Mass Trafiic
Keyword Research
Learn How To Get Social Traffic
Youtube Marketing Resources
WHAT IS CONTENT MARKETING?
Who you’re creating it for
The problem its going to solve for that audience
How it will be unique
The formats you’ll focus on
The channels where it will be published
How you will schedule and manage creation and publication Who you’re creating it for
The problem its going to solve for that audience
How it will be unique
The formats you’ll focus on
The channels where it will be published
How you will schedule and manage creation and publication
HOW TO DEVELOP A CONTENT STRATEGY STEP BY STEP?
What is Content Strategy?
Define your goal
Conduct persona research.
Run a content audit.
Determine a content management system. Brainstorm content ideas
OF TFRMINF WHICH TYPES OF UN TEN] YOU WANT TO CREATE
Blog Post
Keyword Research and Deciding on Keyword Relevance
Using Keywords in All of Your Content to Get it Found
Landing Pages Optimization E Books
Landing Pages Optimization E Books
What is Online Reputation Management?
The Basics of Online Reviews For Businesses, Healthcare, Services and More What Are Online Review Websites and How Do They Work?
Examples of Online Review Websites
How Do Customers Use Online Review Websites?
How Do Businesses Use Online Review Websites?
Claim, Confirm and Optimize Your Online Business Profile
How To Claim and Confirm Your Business Profile With Online Review Websites Completing and Optimizing Your Business Profile For Better Rankings
The -Top 25- Online Review Websites For Your Business
Techniques To Earning Better Online Reviews For Your Business
Informing Your Current Customers and Clients About Your Online Review Profiles The Proper and Professional Way To Ask For a Review (Without Really Asking) Using Visual Tools In Order To Earn Better Online Reviews For Your Business
How Sending Personal Thank You Notes Can Earn More Positive Reviews Using Website Icons, Links and E Mail Strategies For Better Online Reviews
Questions and Answers About Earning Positive Reviews For Your Business
14. GOOGLE ANALYTICS
OR OTHER TOOLS
INTRODUCTION OF GOGGLE ANALYTICS
Is Analysis Worth the Effort?
Medium and Large Scale Businesses
WHAT IS GOOGLE ANALYTIL
A Brief History of Analytics
Why Use Analytics?
What’s New in Analytics Google? The Basic Interface
Signing up for Analytics
Installing Analytics on your site
THE MAIN DASHBOARD (GOOGLE ANALYTICS)
Understanding dashboard elements
Tracking events
BEHAVIOR ELEMENTS OF YOUR WEBSITE
Site speed
FILTERING DATA
What does filtering do? Why use it?
How to apply filters
SETTING UP YOUR GOALS
What are goals?
TRACKING CONVERSION RATES CE-COMMERCE)
What are conversion rates?
Tracking who sends you sales
Impressions vs Visits vs Real Customers Secure pages
TRACKING TEVENUE AND ANALYTICS
Linking Analytics and Adwords
ROI and PPC
Linking Adsense and Analytics
SEO (GOOGLE)
Linking Webmaster Tools and Analytics
Webmaster Tools data
Comparing Webmaster Tools data and Analytics data
15. SUPER BLOGGING
What is Blogging?
What is super Blogging?
Purpose and Advantages of Blogging?
How to make my own Professional Blog? CMS Development (it’s too easy)
How to make money Blogging?
Start Creating Useful Content
Build engagement with the readers that corn There are Many Ways to Make Money Blogging Advertising Income
Affiliate Advertising Income
Take your blog to the next level and professionalize it Blog content strategy and BUILD UP YOUR AUDIENCE Using content for conversations & communities Managing multimedia and multi platform blogging Understanding professional blogging and guest blogging
16. AFFILIATE MARKETING
INTRODOCHON TO AFFILIATE MARKETING
Affiliate Marketing Platforms
Enrolling in an Affiliate Marketing Program
Tips and tricks to improve affiliate Marketing Types of Affiliate Marketing
Setting Up affiliate Marketing Program
COURSE Affiliate Marketing
INTRODUCTION & SCOOP OF AFFILIATE MARKETING
History of Affiliate Marketing
How Affiliate Marketing works
Tiered Affiliate Marketing
Cross-selling and up-selling
Multi-tier marketing and commissions
List of affiliate marketing software
SETTING UP AN AFFILIATE WEBSITE
Web design and development Custom Development CMS (Development)
Buy Online Scripts
Capturing visitor credentials Integrating social plugins Integrating third party tools
Developing plugins, add ons, apps, and widgets
AFFILIATE MARKETING PLATFORMS
Affiliate marketing with Commission Junction
Affiliate Marketing with Linkshare
Affiliate Marketing with One Network Direct
Affiliate Marketing with ShareASale
Affiliate Marketing with Plimus
Affiliate Marketing with Amazon Associates
Affiliate Marketing with Flexoffers
Affiliate Marketing with Click bank
Affiliate Marketing with Commission Soup
Affiliate Marketing with Local affiliate Programs
ENROLLING IN AN AFFILIATE MARKETING PROGRAM
Signing up as an Affiliate
Logging into your affiliate account
Integrating Affiliate Links into your websites
Monitoring affiliate performance and tracking sales
TIPS AND TRICKS TO 11,1 PROVE AFFILIATE MARKETING
Affiliate Links and how to deal with them
Promoting your affiliate program
Overcoming the challenges of affiliate marketing Performing market analysis and market research Market strategies Establishment
Affiliate Marketing and organic Search Optimization
TYPES OF AFFILIATE MARKETING
Search affiliates
Loyalty websites
Cause related and coupon websites
Content and niche market website
AFFILIATE MARKETING COURSE
Personal weblogs and website syndicates Email marketing and shopping directories Registration or co registration affiliates File sharing affiliates
SETTING UP AFFILIATE MARKETING PROGRAM
How to attract affiliates
Hosting and implementing an affiliate program Growing your Affiliate Numbers
Setting up an affiliate program
Affiliate network service agreement
Data feeds and customer returns Merchants/publisher management
Setting up an Affiliate Marketing software Affiliate program promotion and content pages Screen affiliate
17. FREELANCING
HOW TO BECOME A DIGITAL MARKETING FREELANCER?
Re connect with old contacts, build new connections
Build your strong and professional portfolio Get active on social media communities Start blogging about your work and career Attend different events and conferences Make a strong LinkedIn Profile
Facebook Groups, your good pals
Websites to Explore and send promotional emails
FREELANCING PLATFORM OF NATIONAL AND INTERNATIONAL
ELIGIBILITY OF DIGITAL MARKETING FREELANCING
Should be able to communicate key features to customers Strong interest in the future of digital products
Creative thinking and innovative approach to marketing Should be able to make a good marketing campaign
Technical skills such as Graphic design, video editing, and Web development
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