Whether you’ve been in the roofing industry for years or you’re just getting started, a digital marketing plan is essential for finding the right customers.
Having grown businesses like yours for over 10 years, is here to help. Keep reading to see a list of our favorite digital marketing tactics for roofers and the benefits they can bring. You’ll be sure to see impressive results when you put these tools to the test.
#1 Play Nice With Google
Creating a fancy website is not enough to get more customers. People have to know you exist first. The best way to gain visibility and generate leads for your roofing business is to get your website on the first page of the Search Engine Results Page (SERP). This ensures that your site is easily found when a customer searches for “roofing” (or something similar) on Google or Bing.
The only way to improve your search engine rankings is through Search Engine Optimization (SEO). This refers to strategies that allow search engines to easily read and value your content (which we’ll talk about a little later), and encompasses proven practices like:
like these can have an incredibly positive impact on your company. Some of the benefits include:
#2 Create Content That Connects with Customers
We briefly mentioned content in the last section. It’s important to understand what quality content is and how it can really help your marketing efforts.
Most people think of a blog when they hear “content,” but it’s much more than that. Content can be videos, infographics, an About Us page, and information about upcoming sales or events.
needs to be keyword-optimized, so search engines can easily recognize it, and well-written, so customers reading it will get the information they were looking for. This kind of content will:
#3 Collect Loads of Customer Reviews
When customers are in the buying process, they do a fair amount of research when considering your business. One of the biggest factors that plays into their decision making is online reviews, so it’s important to encourage past customers to leave a review of your company.
Positive reviews can:
The combination of an improved search engine ranking and better reviews will improve your visibility and compel potential customers to hire you.
Encouraging former customers to leave a review is also an excellent way to receive feedback on your services and provide guidance on how you can improve for even better ratings in the future.
#4 Nurture New Customers with Email Marketing
Yes, email works. You may think differently, with all of the unread emails that go straight into your trash folder, but email marketing is actually one of the most effective ways to reach more people and see more business as a result.
A good email marketing campaign can:
The most important thing for email marketing is to make it personal. In fact, emails that include the recipient’s name in the subject line are than generic subject lines. But companies can personalize the email without having to use the person’s name. For example, emails can address pain points, like getting a roof fixed or supplying a roofing company with material. The best part, a lot of email marketing can be automated. Read on!
#5 Automate As Much As Possible
You only have so much time to dedicate to marketing, so you need to spend it making important decisions and creating the right marketing strategies. Some of the more menial tasks are equally as important but take too much time, like posting on social media and sending emails. So how do you consistently engage with potential customers without blowing your time and money?
is the perfect solution. This involves software that takes care of your time-consuming tasks and maximizes marketing efforts. An effective marketing automation tool can do this by:
Market Better With Big Leap
Unless you have a complete marketing team, you’ll probably need some help getting these marketing tactics up and running. With over a decade in the industry, Big Leap has helped hundreds of clients, , find leads and generate lasting growth.
Our values are anchored in trust and credibility, and we want to help you garner the same in your business. to find out how we can work together to create a customized marketing strategy for your roofing company.