PACMAC funding available to help Quebec wood firms modernize their digital marketing

QUEBEC – Funds are still available to qualifying Quebec wood products companies to help them develop or expand their digital marketing capabilities through the PACMAC initiative.

PACMAC is a digital transformation project implemented by the Digital Governance (IGN) to collaboration with the Association of Furniture Manufacturers of Quebec and the Association of Manufacturers and Retailers Industry of Quebec.

The Ministry of Economy and Innovation earmarked $3 million to enable Quebec-based furniture and cabinet companies to modernize their marketing methods. Participating companies are supported by experts to create or update a strategic marketing plan, develop virtual content, and set up a transactional website (B2B and B2C).

Dozens of companies have benefitted from the program since it was launched in April 2022. A limited amount of funds is available on a first-come, first-served basis. PACMAC is scheduled to expire March 31, 2024.

Goals of the PACMAC initiative include helping companies digitize their go-to-market processes to face the challenges of competition from international giants; encourage local purchasing; and increase exports.

Eligible companies can receive up to $99,000. To qualify, companies must:

• Have a minimum turnover of $1 million in the last fiscal year and work in the economic sectors of furniture and kitchen cabinets (NAICS code 337).
• Have a place of business in Quebec.
• Be incorporated and present in the Business Register.
• Have an ability to integrate the proposed solutions.