PANTONE Unleashes Pee Color Chart To Help Check If You’re Hydrated Enough – Corporate B2B Sales & Digital Marketing Agency in Cardiff covering UK

Images via Highland Spring

PANTONE charts might be the choice references for creatives who need to pick or identify colors, but they aren’t exactly go-to guides for personal life… until now. The color authority has teamed up with Scottish bottled water brand Highland Spring to remind you to drink up with the help of—surprise, surprise—a urine chart.

The intriguing ‘Pee Healthy Guide’, created under the counsel of nutritionist Lily Soutter, uses PANTONE shades as markers for pee colors, such as ‘You’re At Amber’, ‘Glass Half Full’, and ‘Dry Spell’, so people can compare them with their body fluids to monitor health and hydration. The goal is to attain a pale yellow called ‘Highland Spring in Your Step’.

Explaining the unusual choice of using PANTONE swatches, Highland Spring said it wanted to create a way for “polite Brits” to understand hydration.

The PANTONE Color Institute’s vice president Laurie Pressman shared in a statement, via Independent, that the scale showcases how visual language of color “can be used as an indicator to provide quick and natural insights as to whether we are keeping ourselves healthfully hydrated.”

The visual guide itself is based on the National Health Service’s Nutrition and Dietetics Urine Color chart.

When PANTONE unveiled Illuminating Yellow as one of its 2021 Colors of the Year, it’s improbable that anyone saw this coming.

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