Part 2: Investing in Digital Marketing – Callis

OUTdrive Episode 127 with Steve Kroll

When a consumer comes across your online presence, can they tell who you are? Or, maybe more importantly, can they tell what you are not? In our second episode with Steve Kroll, we discuss why businesses located in the Midwest should be leaning into what they know and asking for support in delivering the message. As Steve puts it, we want our client’s consumers to feel like they are “running their fingers through the wheat.” To achieve that, you need authentic representation and a digital-savvy team that can get you found.

Steve is the President of Granular, a data-driven digital marketing agency. Granular was founded and is run by digital marketing veterans with both in-house Fortune 50 and agency-side marketing experience. The expertise was built by hands-on management of well over $100 Million in PPC and digital marketing ad spend. Granular is headquartered in Milwaukee, Wisconsin and was founded in 2014.

Check out Part 2 of this mini-series to learn what Midwest businesses can do to reach rural American consumers and the best ways to approach a digital marketing strategy.


Posted in Digital Marketing, SEO and tagged Podcast

If you would like to learn more about this topic, or any topic, and see how we can help your brand communicate to an important rural American audience or segment, feel free to contact us and we would be happy to discuss the opportunities with you.

What We Do:
We are a full-service advertising agency with a specialty providing marketing services to clients targeting rural America, including digital marketing, creative services and public relations.

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