Fundamentals are the building blocks of fun. I’m pretty sure Dakota Fanning said that once upon a time. But if we’re giving credit where credit’s due, we’ll have to thank, Mikhail Baryshnikov.
It’s true, you can’t break the rules of design and have fun with branding if you don’t first set up a strong foundation. Here are a few examples from our most recent branding project with Pawhootz Pet Resort.
While the overall brand is fun and playful, there are still rules in place that make the brand and its elements cohesive. A playful paw-bump, fun textures, and silly verbiage help build the brand’s approachable nature. Something that you might not notice as being a branding element within the Pawhootz design is whitespace.
The Pawhootz brand could quickly become crowded and chaotic if there’s no room for the eye to breathe. Yes, eyes can breathe. And you should let them.
For Pawhootz, It’s important to be taken seriously – even when there’s a dog licking you on the face. This is why its brand guide was created and all brand touchpoints are vetted in order to maintain a consistent message.