Yes. A new website isn’t a requirement for media management. If your existing site is hosted on WordPress and functions well, we can work with it!
However, if you’re using another website content management system (CMS), you may have trouble making optimizations to increase conversions or search visibility. We recommend WordPress to our healthcare partners due to its flexible functionality, SEO-friendliness, easy customization, and well-designed backend.
If you’re not satisfied with the current state of your plastic surgery website, Cardinal can help. Our top-tier web development team can migrate your existing design to WordPress or design and develop an entirely new site from scratch.
Not only will we help you create a beautiful-looking website, but we’ll also make sure it has strong foundations. A well-designed website with excellent usability and responsive design is a huge trust signal for potential surgery patients. In fact, people’s first impressions of websites are 94% related to design.
The only correct answer to this question is: it depends.
Digital marketing takes time, and it’s not an overnight process. On the contrary, digital marketing is a multi-pronged approach consisting of numerous long-term strategies. If an agency tells you that they can deliver quick results, they’re either lying or using black-hat techniques that will get your website penalized by search engines and ad platforms.
Having said that, Cardinal always sets performance-oriented goals for all our clients every three months. We constantly are analyzing campaign performance and identifying improvement opportunities; you can trust that we’re working behind the scenes to influence the results. As the client, you’ll have access to detailed reports, strategy road maps, and live dashboards and KPIs, so you know exactly what’s going on with your campaigns.
The actual result timeframes depend on the services you’ll hire us for. For example, a full-scale SEO campaign can take three months to a year before you’ll see positive results in your search rankings. In contrast, your strategy can be delivering a strong pipeline of new patients just 90 days after optimization. Plus, other factors that will affect the timeframe of the results include the current state of your website, what strategies you’re using, your competition and budget, etc.
Leave a Reply