Creating visual content is a trump card for digital marketers as it has much broader appeal than text-based content and penetrates quickly into the minds of the audience. Images are powerful in eliciting the right response from the audience and are the reason for its preference in creating high impacting content for marketing. Top marketers are keen to take advantage of visuals to create content that engages the audience much more efficiently and help brands to earn their trust by generating brand value. However, for visual content to succeed, viewers have to allocateexclusive time to consume the content. During this time they would be able to carry out any other activity. Since time is a constraint for all, finding exclusive time to view content might deter viewing of published text and visual content, which is a setback that marketers have to face.
To offer more options to the audience for savoring content with ease, marketers quickly include podcasts in the bouquet of content. At the beginning of digital marketing, blog posts were the only type of content that marketers use. Gradually visual content, e-books, white papers, videos, and infographics became part of the content inventory of digital marketers that provided more options for engaging with consumers facing a lack of time. However, all these types of content demand the undivided attention of consumers. Since consumers face the lack of time, they prefer to delay viewing content that takes time. Marketers have now included podcasts in the list of digital content that offers immense flexibility to consumers as the listeners of the audio content can also carry out other activities simultaneously when listening to it.
Podcasts offer a comfortable user experience
The overload of information that every person has to face today often becomes so much stressful that the bombardment of information can even turn away viewers from content as they seek some space for relaxation and comfort. No matter how high-quality content you might create, it would go waste if viewers keep away. The problem is you cannot force upon viewers to consume your content and have to wait until they feel like doing it. Since we have highly taxed sensory organs when viewing text or visual content, an overdose of content is what every consumer wants to avoid. That poses problems for marketers and the solution lies in using podcasts that adds variety to content as it is attractive but less taxing on the brain than traditional content. Viewers are more comfortable with podcasts and fond of it.
Connecting at a personal level
The best results of consumer engagement happen from engaging with consumers at a personal level. Every marketer tries to create a personal relationship with consumers and use content to achieve the objectives. Podcasts are excellent in connecting with consumers at a one-on-one level that very few other types of content can. Since podcasts are audio programs, you can speak to the audience right from the heart that has a unique appeal. Taking a casual approachand setting upa conversational tone helps to create an ambiance for building close relationships with honest intentions. When consumers hear the voice of business owners, it becomes easy to personify the business image that helps in building trust. You will discover the truth of this statement when you listen to some best digital marketing podcasts that have become trendsetters.
Make use of the idle time of consumers
Since fatigue sets in among viewers due to overexposure to digital content, there are times when they keep away from viewing content. During this time they might choose some other activity for relaxation but distance themselves from consuming digital content. These are times when marketers can fill the void by offering content in the form of podcasts. Since podcasts are audio content, viewers are ready to pay attention to it because it has a lesser impact on the sensory organs (naturally less stressful) but the communication can leave an indelible mark on the mind of viewers which is a vast marketing gain. Marketers are now able to use the idle time of consumers to launch a productive marketing campaign without annoying them. The beauty of podcasts is that it does not demand undivided attention of viewers who can carry out other activities even when listening to it without losing concentration.
Staying trendy and learning has become easy for marketers
Learning about new things in digital marketing is a way of life for marketers today. Staying tuned with the trends is essential for them as it helps to keep pace with the fast evolving space of digital marketing. They have to learn about the latest tactics and tool to beat the competition and position their marketing campaign suitably. Having access to current information and trends help marketers to create more innovative strategies that give them the cutting edge. With a variety of digital marketing podcasts flooding the web, things were never as good for digital marketers to learn and know about new things. Marketers are now able to access information and gather insights even when they are moving around, thanks to the magic of podcasts. They can download the chosen episode of the podcast, save it and listen to it as per their convenience at home, in the office or even while moving around in subways.
Listen to the experts
Podcasts are individual, programs created for marketing and its real value comes from the involvement of expertswho you can interview to capture their experiences regarding the topic under discussion. The learning from podcasts based on real-life incidents is much more valuable than learning from books. It is like listening from the horse’s mouth and knowing about tips that work. The experts talk about topics that they value and learning from them is a unique opportunity that no one would like to miss. The usefulness of podcasts has been beyond any doubt as every month 67,000 people in the US listen to podcasts.
Podcasts are a boon for marketers because it not only reinforces their marketing efforts but also educate them to become better marketers by staying ahead of the curve.
Author Bio – Barrack Diego is a freelance content writer. He has written many good and informative articles on different categories such as Business, SEO and Web Design. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues. To know more about best digital marketing podcasts visit here.