~ The media-tech platform will now retail it’s private label collection ~
POPxo, India’s biggest digital community for females today announced the launch of its e-commerce platform selling private label merchandise. POPxo is the market-leader in producing brief and interesting content. The recent success of its first web series, “Unmarried” has actually established POPxo in the long format material area. Now it’s all set to go into the world of retail with items that are well-priced and created to attract the millennial audience. The rates for the new series of items starts at Rs. 299, for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.
POPxo Founder & & CEO, Priyanka Gill says “Millennial women are a big and under-served market, especially in the way of life items classification. The POPxo ecommerce platform will produce and sell line of product specifically for them. We already understand exactly what appeals to ladies online– our personal label is a natural extension. Content-Community-Commerce has actually always been our objective and with this launch we solidify our position.”
“We are uniquely positioned as the marketing expenses for our ecommerce platform are really low. We currently have countless women who engage with POPxo material on a day-to-day basis– now we hope to wow then with our personal label offering”, she adds.Vani Kola,
Managing Director, Kalaari Capital states, “POPxo has actually established itself as a content-platform-of-choice for young ladies in India with a strong community of over 17M users. We believe that Commerce is the most rational action for the business at this phase. The lifestyle items market is fragmented & & women-centric, and POPxo’s personal label can service this market actually well through its rich data-driven personalities & & boosted personalization.”
Similar to their material, POPxo’s product has been developed specifically for their users. With five collections to fit every state of mind and character, the content giant is providing way of life produces like laptop computer sleeves, carry bags, multi-purpose pouches, phone covers, and lots more. They will broaden into style and charm over the next few months.Shubham Jain, Service Head– Ecommerce at POPxo states, “From design to production and distribution– we are running the entire procedure in-house and via our partnerships with company. It is very interesting to release ecommerce for a recognized brand, enjoyed by millions as we have a large, established buyer base and tested marketing strength.” Here are their launching collections: POP Lady Sugar fulfills spice in this collection
. The “POP Woman “knows her style, speaks her mind, and isn’t really scared to match hot pink with saucy
red. And this collection is perfect for her!So Desi Know somebody who has a flair for drama? Who spouts Bollywood discussions in everyday conversation? POPxo’s”So Desi” collection is right up their alley. After all, why say gold when sona sounds so
much better?Wanderlust Cannot remain in one location? The “Wanderlust”collection is suggested for the lady with a traveller’s heart. From summer season lug bags to pretty note pads, whatever here reminds you take a break. Did someone say beach?My POPxo It’s their signature line for millions of POPxo fans out there. POPxo
is all about strong, effective women who are not afraid of their womanly side and who welcome all that readies and delighted worldwide. Showing this, the POPxo collection is all about pretty pastels and self-affirming thoughts.Boss Female If you’re going to take control of the worldthen you require your tools to advise you of your objective every.single.day. Which is why POPxo’s “Boss-Woman “collection is simply exactly what you need. Journals, laptop computer sleeves, phone covers, everything here will remind you that you’re a #bosswoman all set to take on the world.