You’ve come across recipes that claim to be accomplishable with a microwave or promise to put dinner on the table with just three ingredients. Postmates takes it up a notch with a new cookbook—you read that right—that requires no cooking at all.
It’s been a challenging past year, and, naturally, people who started cooking during the pandemic might be tired of it right now. To help people recover from pandemic burnout, the delivery service, along with advertising agency Mother LA, has released a counterintuitive Don’t Cookbook with 206 pages worth of recipes that will all turn out right, because its partners will be the ones cooking their chicken wings, tacos, and grilled cheese.
In place of step-by-step instructions, customers are shown a series of tongue-in-cheek quips. For kale salad, for instance, they’ll be reading a bitter monologue from the point of view of kale, who can no longer hold its composure about how people are secretly badmouthing it.
It also turns out that the secret ingredient for the best taco experience is to wear a giant hat. Who knew?
Each recipe ends with a step to scan a QR code, which will lead readers to a relevant food service or get them to download the Postmates app.
The book is beautifully illustrated by Nicholas Scarpinato, JonPaul Douglass, Lizzie Darden, and Jason Travis, and will serve as a stunning yet quirky coffee table piece whether or not cooking is your strong suit.
As it seems, people are truly sick of constantly making their own meals, as all 200 copies of the cookbook, priced at US$50, were quickly snapped up. But fret not, as Postmates is looking to reprint copies; you can join its waiting list here.
Image via Postmates
Click to view enlarged version
Click to view enlarged version. Image via Postmates
Click to view enlarged version
Click to view enlarged version. Image via Postmates
Click to view enlarged version
Click to view enlarged version. Image via Postmates
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