August 10, 2015
Presenting at Digital Marketing Seminar Sept. 16
We are pleased as punch to be presenters at Lake Communicators’ half day Digital Marketing Seminar on Wednesday, September 16 (8:30 – 12:30). Please join us at Lakeland Community College’s Holden University Center in Kirtland, Ohio.
This seminar covers useful digital marketing and planning concepts for businesses and organizations. It’s great not only for marketing professionals, but anyone who needs to make decisions about how to present their interests on the web.
This must-attend morning seminar will teach you all of the newest trends and tips in the ever-changing digital world. Whether you are a marketer or a business owner, you won’t want to miss the rich information our four local experts will provide.
RSVP today for this event today; seating is limited at this venue.
Wednesday, September 16th, 2015
The Holden University Center at Lakeland Community College
(on Rt. 306 directly across from entrance to campus)
Program
8:30 am – Registration, coffee and danish
9:00 am – 11:45 am – Presentations
11:45 – Full luncheon buffet
Websites in 2015: What You Need to Know to Improve your Website Today!
Kathy Smith, website developer at Lakenetwork, will discuss the latest trends, tips and security issues. Responsive design – “what?” What’s the best way to organize information on your site for maximum effectiveness? What else should you plan to do, and why?
Social Media Campaigns: From Start to Forever
Chad Gourley, director of marketing at Torva Local, will provide a thorough understanding of how to create a successful social media campaign.
Digital Advertising: Learn about These Digital Mediums That Are Providing Results Not Just Costing You Marketing Dollars
Jim McClintock, sales director at Company 119, will discuss how to effectively use digital paid advertising mediums.
LinkedIn: What do you mean you can advertise on LinkedIn? SEO Updates: What’s working now and what’s new in 2015
Pat Walsh, founder of Blackbird Interactive, will inform you of the “Must-Dos” for effective SEO results.
Usability: Write Good Meta Descriptions and Titles
10 years ago, keyword stuffing in titles and descriptions was the way to go. However, this is contrary to a good web browsing environment. People appreciate sparklingly accurate descriptions of web pages in search engine results. Google does, too. Learn more:
And, speaking of time travel… wonder what Yahoo! used to look like in 1996? Had an “oopsy” with your website & deleted some data? You might be able to recover it with this time travel device. Professor Sherman lives on.