Professor of Digital Marketing

Date of update: February 2020

Job Title: Professor of Digital Marketing (W/M)

Location: EVRY – FRANCE

Entity / Service: Institut Mines-Télécom Business School / Management, Marketing and Strategy Department (MMS)

Position of the superior: Director of the MMS department

Categories or jobs of agents who can apply: Assistant Professor

Job Category and Occupation: II – C

Category in the public service: A

Permanent contract

Within the framework of the School’s values, mission and strategy, and in the field of digital marketing:

– Participate in the design, coordination and implementation of teaching in French and English, in initial and continuous, in-service training
– Conduct research activities
– Lead, promote and contribute to the development of research, expertise and value-adding activities
– Contribute to the School’s notoriety
– Contribute to the day-to-day operations of the School and the implementation of its strategy

1 – Teaching:

1.1. Educational activities
– Develop and teach courses in the area of marketing in French and in English, and participate in other teaching activities within higher and further education
– Contribute to the training in both theoretical and experimental teaching in his or her discipline
– Supervise students and apprentices
– Ensure that learning objectives and learning goals are defined and that the Assurances of Learning (AOL) are implemented according to recognized standards and integrate student evaluations and feedback
– Contribute to the evolution of pedagogy, in particular methods and tools
– Participate and take lead in student coaching
– Design and supervise projects, monitor and advise students on work placements in companies
– Create new courses and their support documents, as well as shareable course materials
– Set up Executive training courses, Public MOOCs and Corporate SPOCs
– Design, supervise, and grade student assessments
– Respond to calls for tenders (Executive training, SPOC, continuous training)

1.2 Coordination
– Coordinate a program such as MS/MSc, V2A (Academic Pathways) or initial major or apprenticeship
– Participate and take lead in the school’s training needs analysis together with training and pedagogy directorate, design programmes to meet them
– Design and produce syllabuses, course materials, and pedagogical tools for his/her courses and revise and update the syllabuses of the coordinated programs (Assurance of Learning approach)
– Participate and take lead in internal projects related to pedagogy and the School’s strategy
– Participate and take lead in the recruitment of temporary staff, as part of the policy of upgrading the qualifications of the teaching staff of Institut Mines-Télécom Business School

2 – Research:

In line with the missions of the Institut Mines-Télécom Business School (digital, energy and ecological, economic and industrial transition) and as part of the joint laboratory with the Evry Val-d’Essonne University – UEVE, LITEM (EA 7363):

– Lead and develop personal and collective research in human resources management
– Publish IMT-BS referenced articles including articles of international rank A or B and intellectual contributions
– Participate in the development of responses to calls for projects and R&D proposals
– Deploy the scientific policy of the Institut Mines-Télécom and the School within the scope of his or her expertise and participate in the definition of the School’s scientific orientations

3 – Services:

– Participate in juries (preside the students’ internship presentations, admission jury) and grade internship reports
– Participate in department meetings and major events of the School (new academic year, graduation, academic day, staff amphitheatre meetings, fairs, forums, visits to secondary schools, open days, etc.)
– Contribute to internal working groups and projects related to the implementation of the School’s strategy
– Participate in relationships with the School’s stakeholders: companies, alumni, local authorities, IMT and its schools, partners of the Evry site
– Contribute to the deployment of the international strategy, particularly when travelling abroad

Qualifications and level of achievement required:

– Doctorate in management sciences or other domain related to the School’s missions
– HDR (Habilitation to Lead Research) or international equivalent
– Significant and recent publications in classified journals in management sciences at national (HCERES, CNRS and FNEGE lists) and international (ABS – Chartered Association of Business Schools list) level. Of which at least 2 articles published in high-ranked peer-reviewed journals over the last 4 years.

Essential skills, knowledge and experience:

– Significant teaching and research experience in an academic or industrial laboratory
– Fluency in written and spoken English, writing articles and teaching in English
– Ability and willingness to work in French language dominant institutional context
– Expertise in Digital Marketing
– Good integration into the French and international research community
– Knowledge of the scientific issues and laboratories of the discipline at the national and international level
– Ability and willingness to integrate ethics, sustainability, and CSR issues in teaching and research activities
– Experience or interest in leading and/or participating in innovative educational projects (multimedia cases, serious games, MOOC…)
– Applications from the wide area of Digital Marketing are invited, with expertise in Business Analytics and/or Artificial Intelligence for Marketing seen as additionally meritorious

Abilities and aptitudes :

– Leadership and engagement
– Rigour, reactivity and initiative
– Loyalty and solidarity
– Decision-making capacity
– Ability to work in “project mode” and to build and manage projects
– Ability to work in a team
– Good facilitation and organizational skills
– Relational qualities
– Ability to abstract and synthesize
– Writing skills
– Pedagogical qualities
– Ability to negotiate and coordinate national, European or international contracts with academic or industrial partners

Thank you to send before the March 23, 2020, an application file including :

– a complete and detailed curriculum vitae
– a letter of motivation
– a work note setting out the candidate’s past activities in teaching (initial training and continuing education) and research: both types of activities must be described with the same concern for rigour and precision and must reflect the thinking that went into them
– a file or URL address to access the text of major publications
– the names and email of two qualified persons

The application form should be sent to:
– [email protected]
Or
– Institut Mines-Télécom Business School – HRD – 9 rue Charles Fourier – 91000 EVRY – FRANCE