Email has become an indispensable, valuable tool for marketers and cybercriminals know it, which is why it’s also become a favorite target. With an estimated 4.6 billion email users by 2025, email will remain an important marketing asset — its high ROI can generate $42 for every $1 spent.
About the Author
Seth Blank is the Chief Product Officer at Valimail, an identity-based, anti-phishing company. A serial entrepreneur and startup executive with multiple acquisitions under his belt, he brings 20 years of experience in building successful teams and scalable, profitable technologies. Seth chairs multiple industry committees building email authentication technologies.
As brands continue using email in their digital marketing campaigns, it’s never been more critical to address the challenge of protecting email from hackers. Without a robust security system and process in place, brands run the risk of incurring serious damage to their reputation — not to mention their bottom line.
The post Protect your digital marketing toolbox with email security – TechRadar appeared first on WiredFocus.
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