There is always a lot of uncertainty among the website owners about push ads vs native ads while resolving digital marketing strategies. It is because of the increasing popularity of native ads and the volume of push traffic.
Digital advertisers are widely pushing their way towards the latest marketing techniques to reach more audiences effectively. Since the first digital display ads, digital advertising has been upgraded with creative types of ads formats with technology to improve the business. Among these, both push ads and native ads have turned out effective for driving traffic, engaging users, and improving brand awareness. In this article, we will provide everything you need to know about both native and push ads.
Before anything else, let us know more about these digital marketing advertisements formats.
What are Native Ads?
Native advertising is a concept of creating ads that display when a user visits the website. The content & media, look of the native ads match with the webpage in which they appear. They blend with the page and look like a part of the website. This makes them not look like ads unlike banner ads or other display ads.
The native ads look like other related blogs, content around the topic that naturally fits in the context of the web page. In these ads, you will not come across ads marketing words like purchase, subscribe, sign up, and more.
Let us see an example of native ads on a website. Here, you can see the content of the ad is relevant to the website concept. You can differentiate the native ads from web content with a sponsored or promotion is written beneath the ads.
How Do Native Ads work?
The native ads support online advertising with mutual benefits to publishers and advertisers. On the one side, the publishers with a good number of visitors to reach can monetize their website and make revenue. And on the other side, we have advertisers who can reach more audiences, increase awareness, lead generation, and sales with native ads.
What are Push Ads?
The push notification ads are advertisements served by the websites which appear in the form of web notifications. You can reach the user’s mobile devices, desktops, tablets that have an internet connection. Unlike native ads, advertisers can reach audiences when they are not present on their website. The push ads benefits make them unique and the most used digital marketing advertising technique.
For example, here is the push ad sent by a travel blog website to their subscribers.
How Do Push Ads Work?
Push ads differ from other traditional ads because of the subscription-based model. Advertisers can only reach users who subscribed to the website push ads service. Users will reach directly to the landing page by clicking the push ads which leads to the conversions.
The websites with more audiences to reach can approach push notification tool and choose plans to monetize their push traffic. The push service will send the relevant push ads to your subscribers and share the revenue from them.
Comparison of Push Ads Vs Native Ads
Every website’s audiences, targets, campaigns are different from each other. We need to find the best advertisement strategy that drives the best outputs for your websites. So, here we will compare the push ads and native ads.
Push Ads Advantages
Push ads reach the audience’s devices as notifications instantly regardless of users visiting the website. Unlike other advertising techniques like emails, banners will not fall under spam or jumble up with other banner ads on a website. Following the best strategies for push ads, campaigns can increase your reachability and profits.
Push notification ads are primarily used for the engagement of the users because of the subscription model. The format of push ads gives them more visibility without disturbing the users. As they appear on the notification bar of the devices, they look more like notifications rather than ads which is a reason for the push ad’s high click and view rate.
80% of customers are likely to engage or make conversions when they receive personalized messages. You can personalize the push ads messages as you can access the details like browser, country or state, platform, and more.
For example, an international fashion brand wants to send push ads during Christmas only to the United States users. In this scenario, the advertisers can segment the audiences from the US and send push ads. It will help you to minimize the budget and reach targeted audiences for sales.
Content in Push Ads
The push ads have a limited character count of push title and description. So, you need to use some copywriting skills to write short messages that attract audiences and make them take meaningful actions. The maximum character count of push ads is title and description are 20 and 55 respectively to avoid truncation.
Advertisers can provide display images and logos in the web push ads similar to the native ads or banner ads on the website. As the format of a push notification, the visual content in push ads is compatible with Android and Windows devices.
Cost for Push Ads
Push ads advertising is a cost-effective advertising technique. Also, affiliate marketers and website owners can monetize their push traffic and make additional revenue with push ads.
Native Ads Advantages
The native advertisements are placed on website sources so the users organically reach your ads content. It ensures high user engagement, CTR, and conversions with less intrusive than others.
The native ads can contain articles, infographics, videos, images, and more. You can change the colors, fonts, size of the images. Unlike push ads, these images are compatible and displayed on all devices and platforms. It is advisable to use clear visual elements that speak more to your audience than content.
How to Maximize Potential With Push Ads or Native Ads
Your task is not completed by selecting push ads or native ads for the website advertising. You need to optimize these ads to get fruitful results of increasing traffic or conversions. Here are a few tips to implement push ads and native ads.
Define the purpose of Push Ads
Advertisers should define the goal of publishing a push ad like building brand awareness, driving conversions, or reaching ROI. This factor is important for taking the next steps like curating content, target audiences, websites preferences of ads, and more.
Let us consider the two different goals of push ads campaigns of the same website.
For instance, the push ad title and description in the example are conveying users to take action of visiting the blog page which increases the webpage traffic.
In the above example, the push ad is sent to users to increase e-book downloads. So, by defining the goals you can optimize ads and make them potential to reach.
Placement of Native Ads
The placement of ads plays a crucial role in native ads as the push ads are displayed on the device notification panel. You need to select the position of ads according to the website design. The ads placements also affect the advertising cost and make sure you don’t annoy your visitors.
Track Your Ads
Tracking ads will always give insight into the success of your campaigns. You can analyze previous ads and learn about do’s and don’t for further push ads or native ads. For push ads, you can check the results of the campaigns in the push service dashboard.
Check the Websites Traffic
Advertisers have to check if the website traffic is legit before approaching them for display ads. The success of the ads completely depends on the number of users visiting the page. You can use tools like SimilarWeb, SEMRush, Ahrefs, and others.
To Sum Up
We can not conclude the winner in the battle of push ads vs native ads as they have their pros and cons. Hopefully, this article has helped you to choose the right option for your website wisely and revenue will follow. This will guide you to start your ads campaign and make revenue.
Truepush has started as a push notifications service and served thousands of brands in reaching their customer engagement goals. For mutual benefit, it has started the website monetization plan with push ads. For more details check our monetization plan.