Put a Pin in it: A Guide to Advertising with Pinterest – emfluence Digital Marketing

Looking for your next social media advertising opportunity? You might be surprised at the power of Pinterest—and how you can leverage it to boost your brand.

Pinterest is the land of interest. It’s an online, visual paradise. Unlike social media platforms with visual support like Facebook and Twitter, Pinterest is a search engine relying on images and video to capture the attention of its over 300 million monthly users.

Who is doing all this searching, and what are they searching?

Pinterest was once thought to be primarily used by women looking for recipes and DIY projects. Today, however, 70% of pinners are women with a growing number of men, now 20%. The other 10% are not identified by gender.

Today’s pinners are looking for ideas and information beyond recipes and DIY projects. They are seeking the latest and greatest products from top brands (maybe even stumbling upon a new, up and coming brand like yours), and they are looking for information and expertise on how to be better and do better.

With the median age of Pinterest users being 40, and 40% of pinners having a household income of over $100k, there are plenty of opportunities to drive traffic to your site using Pinterest ads.

Four simple steps to getting started with your first ad on Pinterest.

Step 1 – Create your free Pinterest business account.

To easily manage a business and personal account with the same login, choose the option of adding a business account to your existing personal account.

Step 2 – Create your first Pinterest ad campaign.

Now that you have a business account set up, it’s time to create a campaign.

Step 3 – Set up your Pinterest ad group.

Your campaign is set up. Now it’s time to fill in the details on your target audience so your ad shows up for the right people at the right time.


Step 4 – Create your ad or pin.

pinterest step two

These are fundamental steps, and once you get started, you’ll find ways to narrow your target by creating a custom audience. Learn what’s working and what’s not by testing your creative and observing engagement through the available ad reporting.

Not ready to venture into Pinterest on your own? Contacting a digital specialist like emfluence maybe your next step. Send us a note at [email protected] or subscribe to our newsletter to get more tips and news to fold into your digital strategy.