In the first quarter of 2015, the construction sector increased 5% in Mexico, which shows that it will be a positive year for investments in real estate developments, increasingly promoted online.
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Today we see, in each of the 10 largest cities in Mexico, buildings ranging from offices, residences, shopping centers, hospitals and hotels, which is a reflection of the increase in activity thanks to certain favorable conditions that the country offers today.
Transformation is a constant in the sector.
Before the trend was horizontal construction. Today we see how projects are built vertically, which represents greater advantages for those involved in the building process and also online marketing.
This allows increasing the density of people who can take advantage of said work in different aspects, from commercial to residential, thus giving room to mixed-use rooms, developments that are in line with the global trend of reducing the time of transfers of people with the aim of increasing productivity and quality of life.
This is precisely what is standing out the most among the contents that we visualize in the increasingly common digital marketing campaigns for real estate developments, especially to promote df real estate and monterrey real estate.
SUSTAINABILITY PROMOTION
Another trend that has marked the current evolution of the real estate sector is the generation of digital marketing campaigns for real estate that integrate the dissemination of international certifications that guarantee energy efficiency.
Today the investor cares to know more about how projects:
In this area, the projects that implement the LEED certification (Leadership in Energy & Environmental Design) stand out, which allows greater energy efficiency.
The projects that are in the process of certification in Mexico are leaders in the construction industry.
There are currently 66 LEED projects in Mexico, which means that:
These indicators mean direct benefits to the users of the properties as they are much more efficient and friendly to the environment.
The Association of Real Estate Developers (ADI), through the 51 most important companies in the country that make it up, has been responsible for 80% of real estate developments in Mexico City and more than 57% of the rest of the country.
Throughout its 23 years of existence, its partners have built more than 33 million square meters with a value of 19,500 million dollars
The ADI partners have thoroughly analyzed what may happen during 2015.
It is important to know the context of both the country and the market, without losing sight of what expectations are and that everything can change, which is why our analysis considers more than one scenario.
Among the actions carried out by ADI is the organization of the most important event in the real estate sector: The Real Estate Show . to be held from April 21 to 24 at the Centro Banamex in Mexico City.
In the 2015 edition, an agreement will be signed between the Government of the Federal District, the Government of the State of Nuevo León and the ADI, to determine new rules for joint work, with the aim of promoting an investment of 11 billion dollars per party. of ADI partners within the 2015-2020 period in both metropolises.
This agreement, in addition to promoting investment, will establish new commitments for the public and private sectors to join forces and thus achieve a lawful and orderly real estate development that promotes the quality of life of the inhabitants of Mexico City and Monterrey.
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