Reasons Why Your Site is Not Ranking | Digital Marketing Consultation

High-quality content is important to website rankings. Good content answers users’ questions, solves problems, and is valuable. Content written just for the sake of it will not rank in search engines.

Define and analyze your target audience. Research and list the target keywords and related keywords to your target niche. Look for what is already in the search engines (SERP) and create more useful content. Research related topics and organize content structure to simplify ease of reading.

A crucial element of technical SEO is proper XML sitemap operation. Google’s Gary Illyes has said,  as recently as 2019, that XML sitemaps are the second most important source of URLs to be crawled by Googlebot.

An XML sitemap tells a search engine about URLs on a website that can be crawled. So, ensure XML sitemaps are done correctly to avoid a negative impact on website rankings on Google.

It is vital to maintain website optimization. PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices and provides suggestions regarding how that page may be improved.

PSI provides both lab and field data about a page. Lab data is useful for debugging performance issues, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. Field data is useful for capturing true, real-world user experience – but has a more limited set of metrics. A higher score in PSI means better user experience which means higher rankings in Google.

Digital Marketing Concepts has launched over 300 websites with thousands of keywords in Google Page 1 for over 175 satisfied clients. We have leading web designers, SEO specialists, social media marketers and account specialists. We are also a certified Google Partner after completing several thorough examinations.

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