Red is Green: The eco-flame in our digital marketing practices | burningred

Red is Green: The eco-flame in our digital marketing practices | burningred

Green digital efficiency with Google

Google plays a key role in our digital endeavours, as the majority of our digital work and communications are handled through their services. By relying on Google, we benefit from their commitment to sustainability and efficiency in data centres and innovative technology. This not only ensures smooth digital work operations but also aligns with our eco-conscious philosophy.

Some steps Google has taken towards sustainability:

Carbon neutral: Google has been carbon neutral for all its operations since 2007.

100% renewable energy: It was the first major company to match its energy use with 100% renewable energy in 2017. 

Energy efficiency: Google continuously works to improve the energy efficiency of its data centres and infrastructure to reduce energy consumption.Water conservation: The company focused on water-efficient data centre cooling technologies to reduce water consumption.

Recycling and circular economy: Google is committed to using more recycled materials in its hardware products and to promoting a circular economy by designing products for longevity and easy recycling.

Investment in renewable energy projects: The company invests in renewable energy projects worldwide, helping to add more renewable energy to the grid.

Learn more about .

Sustainable web development with Squarespace

When it comes to developing websites for our clients, we can often turn to Squarespace for when WordPress doesn’t fit the bill — in fact, our own website is built in Squarespace! They have an impressive commitment to environmental sustainability, outlined in their .

Choosing Squarespace is a no-brainer as their commitment to sustainability aligns perfectly with our values. Plus it’s a great platform for creating impactful marketing and easy-to-use for our clients.

Fun fact: Squarespace host their services in data centres, and with industry-leading cloud computing vendors such as Google, who have reached or will soon reach 100% renewable energy.

File & asset management with Dropbox

Dropbox helps us manage and organise our digital assets and documents efficiently. It’s a choice not just for convenience but also because of Dropbox’s commitment to responsible practices.

As a company Dropbox is committed to fighting global warming and reducing its carbon footprint by 2030 among other sustainability goals which you can learn more about here →

Content production with Adobe

is a significant part of our work, and Adobe is our chosen system in this domain for its distinction and .

Their innovative products are tailored for excellence and efficiency whilst reducing environmental impacts by delivering cloud-based software and paperless workflows which reduce physical waste and cut emissions from transportation and delivery.

Fun fact: Adobe uses science-based targets to approach sustainability.

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