“Something has to change, and this is why the whole team at Joseph Studios is devoted to reducing our ecological footprint. We’re striving to decrease the negative human impact on our environment and ensure a brighter — and greener — future.” says Daniel Klein, CEO of Joseph Studios
November 16, 2021
A purely remote digital marketing agency from the very start, Joseph Studios already had a low carbon offset percentage, negating the need for additional office space and daily drives to the office. Their latest green initiative represents a continuous effort to reduce humankind’s impact on our world.
“Our environment is changing, and drastic climate shifts are among the major contributing factors to the destruction of natural ecosystems,” says Daniel Klein, CEO of Joseph Studios. “Something has to change, and this is why the whole team at Joseph Studios is devoted to reducing our ecological footprint. We’re striving to decrease the negative human impact on our environment and ensure a brighter — and greener — future.”
By looking critically at both their business-related and personal carbon footprints, the team at Joseph Studios is reducing their emissions and improving their carbon impact.
One contributing factor to the growing ecological problem is the amount of waste humans produce in our daily lives. That’s why employees at the Atlanta-based digital marketing agency have pledged to implement not only the three Rs (Reduce, Reuse, Recycle) in their daily lives but to add a fourth element: Rethink.
The addition of this element encourages the constant questioning of daily decisions, “Rethinking” wasteful practices that have become routine or habitual. By evaluating their options and consciously choosing a greener alternative, Joseph Studios staff aim to create opportunities for sustainable change.
“With so many other companies becoming more aware of sustainability issues, it is very likely we can find a greener and more sustainable alternative to our daily choices,” says Mary Tretyakov, Chief Sustainability Officer at Joseph Studios. “Whether purchasing Fair Trade coffee or items made from recycled material, those changes make an impact. While reducing our consumption habits in general is a great start, rethinking new purchases with a green alternative in mind is also environmentally friendly and supports the network of sustainable efforts.”
Another major player among environmental threats is the problem of travel, which consumes major resources and contributes to dangerous emissions. Out of respect for the ecosystem, the team members at Joseph Studios “Rethink” their transportation needs, closely monitoring travel as both employees and in their personal lives. Going one step further, the digital marketing agency has also calculated their monthly carbon emissions through a certified carbon offset calculator and is working to offset the remaining emissions through monthly contributions to Certified Emission Reductions.
Joseph Studios is also dedicated to preserving and “Rethinking” the ecosystem tied to their own community. With their headquarters in Atlanta, Joseph Studios supports the TreesAtlanta Foundation to give back locally, which helps mitigate Atlanta’s tree loss, protect its forests, and support local environmental causes.
All of these measures are designed to make positive change both locally and in the world at large, but Joseph Studios recognizes that becoming a truly green business is bigger than a single agency. Rather, it means building a network of reputable and environmentally-conscious partners. This is why Joseph Studios is not only a Green Business Bureau member but holds a platinum membership. The Green Business Bureau is the trusted authority in eco-friendly business practices, enabling companies of all sizes to understand, prioritize, implement, and certify green initiatives and sustainable business practices.
Moving forward with their own comprehensive green initiative, Joseph Studios is proud to embrace positive, rewarding social and environmental changes that lessen the digital agency’s impact on the planet.
Joseph Studios is a fully remote agency employing experienced marketing professionals and thought leaders from around the globe. Specializing in intelligence-based organic marketing, they empower clients with audience insights and brand strategy to help them scale authentically and effectively. Joseph Studios offers a range of specialized subscription packages to deliver each client exactly what they need to succeed, from social media and content creation to PR services and SEO optimization.
For further information, please visit http://www.josephstudios.net.
About Joseph Studios
Founded in 2016, the Atlanta-based brand has made a name for itself in the digital marketing industry through successful marketing strategies, one-of-a-kind marketing services, and a passionate team of experts devoted to client success. Joseph Studios serves 100 clients across multiple states and countries and goes beyond traditional marketing by emphasizing relationship building. They help clients create genuine human engagement and bolster brand loyalty with their target audience.