Specialist Liz Potarazu’s sweet spot is sales enablement and marketing positioning.
But one location the Baltimore local didn’t feel especially confident about was digital marketing. In January, she made a Brand-new Year’s Resolution to review her digital marketing skills and take a course.
She enrolled in the UVM Digital Marketing Fundamentals Expert Certificate Program, an eight-week, online program that covers everything from SEO to paid search to social media.
“I felt stagnant. I have actually messed around in digital marketing but never ever felt super confident in terms of believing tactically about it,” Potarazu says. “I knew I needed a digital marketing program. I wanted something online that wasn’t a multi-year program.”
After finishing from the University of Maryland with a degree in interactions, Potarazu began her career in B2B sales and ultimately pivoted to marketing after pursuing an MBA at San Francisco State University. In 2016, she launched her own consulting company, ESP Consulting, using marketing and sales alignment method in addition to material marketing services for little- and medium-sized services.
Considering that completing the digital marketing University of Vermont program, the mother of two applied what she found out at UVM by reconstructing her company website and refining its SEO. The capstone project she finished in the UVM program is a tactical digital marketing plan that she will use to assist one of her customers.
A Focus on Digital Marketing in Uncertain Times
During the COVID-19 pandemic, Potarazu has actually been managing work and household life with her spouse and kids. The break out made her understand simply how important digital marketing is for organisations to make it through in a competitive and unforeseeable market.
“Digital marketing is where everything is headed– where it has been headed,” she says. “Throughout the pandemic, everybody is at home on their gadgets and digital marketing mediums are how services are getting themselves noticed. The pandemic has actually made it really obvious what online marketers need to be concentrated on: imaginative, measurable, integrated digital techniques.”
The award-winning digital marketing University of Vermont program allows experts to discover the holistic worth of digital marketing through research study and advancement of an actionable marketing strategy. Every week, the program highlights a particular digital marketing subject, from mobile and e-mail to SEO and social networks.
The certificate is taught by experienced professionals who work in the digital area. With the numerous elements of digital marketing that are a part of an integrated marketing plan, professionals learn from a variety of specialists weekly.
“This program helped me become a better marketer,” Potarazu says. “It’s not almost discovering the theory– the UVM program is about putting digital marketing into practice. It’s a way to learn or enhance your abilities in an extremely real-world way.”
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