The growth of e-commerce is just sensational. In 2017 alone, the ecommerce industry accounted for around $2.3 trillion in sales, and the number will grow to $4.5 trillion in 2021 according to Statista. In the U.S., e-commerce represent 10% of retail sales with a projected boost of 15% each year. However it is not all rosy due to the fact that millions of ecommerce shops collapse within a couple of months of launch. According to a Fortune Report, over half of start-ups fail, and this must be an indication. Among the main factors for such failure is poor website design. Now that all your transactions will take place online, you need a professionally designed site to meet growing demand from your clients. Lots of online retailers rush to establish shops just to experience hiccups occurring from unreliable e-commerce designs.This post highlights some of the most common style errors that online merchants make and proposes suggestions to prevent them. Check out on.Poor Image Quality The power of visuals in marketing can
- not be overstated
. Your e-commerce site images are the very first thing visitors will see and if they are not remarkable, it is most likely you will lose service. The online shoppers have many options with other online shops competing for their attention. If you do not display high-resolution product images, you run the risk of shutting off possible purchasers since they will question your credibility. Investing in high-resolution images is similar to a brick-and-mortar store investing in lighting and other strategies to enhance item displays.Confusing/ Scanty Product Descriptions When potential clients visit your ecommerce store, they anticipate to get all the information they need about your itemsor services. A major risk in ecommerce web style is a failure to consist of clear, practical product description or worse still, utilizing scanty and complicated descriptions. Good copywriting and product descriptions are essential in your e-commerce website design to prevent high bounce rates and high cart abandonment rates. Offer pertinent info but prevent overloading the item descriptions as this may puzzle the readers.Limited Payment Methods One of the most crucial aspects of a good e-commerce web style is smooth user experience. To provide this, you not just have to take payments online however you must make the process fast and easy. You must use a payment entrance that allows multiple payment options to deliver
a pleasurable user experience. Your e-commerce design need to integrate numerous payment alternatives to avoid cart desertion and to ensure the client finishes the purchase journey.Lack of Customer Support Details While online shopping has actually increased enormously over the years, a lot of buyers still need a great deal of information prior to completing purchases. For this factor, your e-commerce website design must incorporate a well-detailed contact page for simple communication. Consist of all communication channels consisting of phone, e-mail
needs to call your store, it should be a fast and easy process. For this factor, add your contact details in tactical put on the web pages.Failure to Consist of Shipping Info A quick glimpse at most online consumer grievances reveals that shipping is an extremely important concern. It can make or break your e-commerce shop. If you wish to create a seamless user experience, make sure you provide detailed shipping details on your e-commerce website.Failure to include shipping information consisting of proper shipping rates, timelines, item tracking and other details is a common website design error that you have to prevent. It leads to low revenues because consumers require these information before making a purchase.Cluttered/ Over-Crowded/ Complicated Style Do not fall for the temptation to include everything in your site since this will result in loss of service. Online consumers have a brief attention span and they wish to find whatever they require fast.
Avoid an overcrowded web design as it is unsightly and confuses possible buyers.A Non -Mobile-Friendly Website Design Google has actually already suggested that mobile web has surpassed desktop gain access to and this is sufficient factor to buy mobile-friendly web designs. A responsive e-commerce site assists leverage the growing mobile web market. With Mobile First Index, Accelerated Mobile Pages(AMP)Task and other efforts stressing the value of mobile, you can only ignore a mobile-friendly web design at your own peril.There are lots of other website design defects such as slow loading time, made complex sign-up forms, outdated design, lack of clear call to action (CTA) to name a few. Prevent these website design errors to
- deliver a first-rate customer experience which in turn
leads to decrease in bounce rates, higher sales conversion, consumer commitment, and an excellent brand image.