If you had a step-by-step manual for navigating the world of digital marketing successfully, how would your business change? Darrell Evans is the special guest on the Coffee Show with Vickie Helm Podcast. He is an entrepreneur who built his companies from the ground up through partnerships, targeted email marketing, and revolutionary business models. He discusses the fundamentals of beginning a business on a shoestring budget, how to use technology to keep in front of clients, and how he developed a 52-part email drip campaign to inform clients about the home-buying process.
The landscape of digital marketing is complicated and constantly changing. Darrell underlines the value of first-party data in this situation, especially in light of recent iOS changes and the deteriorating accessibility of resources like pixel data and Google Analytics. He discusses his difficulties and how he overcame them to advance his company. We discuss the value of optimizing businesses rather than relying on social media sites like Facebook and TikTok and the realistic measures entrepreneurs may take to grow without spending a lot of money on advertising.
Additionally, Darrell discusses the critical significance of marketing alliances in a company’s expansion. He talks about the necessity of selecting the correct partner and the importance of transparency in these relationships. He also cautions against expanding without the required infrastructure and systems, highlighting the need for outsourcing with caution.
Darrell also emphasizes the importance of businesses maintaining a connection with their customers by ensuring their marketing staff are well-resourced as we come to a close. This discussion is a gold mine of tactics and advice for any business owner trying to stand out in the crowded digital space. Pay attention and provide your company with the tools it needs to succeed.
0:00:00 – Understanding Customers’ Pain Points
0:04:35 – Evolution of Online CRM
0:10:51 – Starting a Successful Startup
0:17:49 – Google’s Content Creation Importance
0:28:58 – Understanding Clients, Thinking Outside the Box
0:32:22 – Strategies for Analyzing Competitors
0:48:36 – Cost of Reaching Audience on Social Media
0:57:03 – Importance of Transparency in Hiring Marketers
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