Run(to a)DMC: Breaking Down Digital Marketing Careers — Web Designer

Run(to a)DMC: Breaking Down Digital Marketing Careers — Web Designer

As we’ve previously discussed, the demand for Digital Marketing is on the rise. Whether you’re just starting out in the field or have a background in digital marketing, you may not know about all of the career opportunities out there. Follow along on our series as we take a look at different career opportunities. Today we’re going to dive into the world of a Web Designer.

Web Designer

A Web Designer is, usually, someone who focuses on the aesthetic and usability of a website, concentrating on layout, design elements such as color and style, and ensuring that a site will look good across various browsers and devices (think desktop view versus mobile view). Sometimes, a Web Designer will also use HTML, CSS, and other web design tools to create a functioning website from the design created. Though this second process is often done by a Web Developer, some companies are looking for Web Designers who can also use coding and tools to create the website they design.

Web Design generally refers to the aesthetic portion of a site, such as: which images are used, where a logo is placed, the colors and fonts, and the overall layout of a page. Web Designers use various programs such as Adobe Photoshop and Illustrator to implement the best design for their clients’ sites.


Although a Web Designer may also do some of the tasks of a Web Developer, they can expect to:

  • Establish Website Purpose Based on Target Audience
  • Write & Edit Content
  • Determine Functionality Needed (financial transactions, chat capabilities, etc.)
  • Give Guidance on Layout & Design
  • Test & Improve Design

Key Skills

A Web Designer should have many basic design skills, as well as a basic understanding of coding/developing, even if they are not expected to create the functioning website. A few other skills they should have are:

  • Adaptability
  • Fundamentals of Design Imaging
  • Basic Web Design
  • Communication & Interpersonal Skills
  • SEO, Marketing, & Social Media
  • Visual Design

While coding and development aren’t necessary for a career in Web Design, they are also growing fields that go hand in hand with web design and digital marketing. With the growth of social media and the internet, Web Design is always changing and adapting. If you enjoy design, writing and creating content online, and are skilled in creative thinking, Web Design might be a good fit for you.

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