From modest beginnings selling sunglasses on the beaches of Maui in Hawaii, Maui Jim Inc. has since become one of the fastest-growing premium sunglass brands on the planet. Making sunglasses that protect people’s eyes from harmful ultraviolet (UV) rays, the brand aims to deliver the world’s best views, full of color, clarity and detail.
Protecting eyes and revealing a world of color
The core of Maui Jim’s story is its innovation of patented PolarizedPlus2® lens technology that shields the eye by blocking 100% of all harmful UV rays, while also enhancing color, clarity, and definition. At its heart is a culture that is infused with the spirit of aloha.
In fact, Maui Jim’s aloha spirit is a big part of what sets the brand apart. Its focus on customer satisfaction goes beyond delivering an exceptional product to ensuring the experience customers have is a positive one.
Not surprisingly, Maui Jim’s unique blend of superior lens quality and stylish frames won the brand a serious fanbase far beyond the shores of its island home. With customers around the world, the organization had to figure out how best to serve the increasing growth in demand from consumers directly, as well as from retailers through its distributor network.
To execute on these goals while continuing to deliver a customer experience infused with its authentic aloha culture to all customers everywhere, Maui Jim needed to build robust business-to-business and business-to-consumer e-commerce capabilities.
Bringing its e-commerce and customer experience vision to life, the team at Maui Jim used the SAP Commerce Cloud solution to establish end-to-end digital commerce processes. Built for the global marketplace, the technology is designed to handle high volumes of data, traffic, and orders and supports Maui Jim’s operations as both as a direct-to-consumer company as well as a traditional wholesale brand manufacturer.
Supporting direct-to-consumer and distributor businesses
Building its customer-focused Web site on SAP Commerce Cloud, Maui Jim takes advantage of embedded support for multiple languages, currencies, and regional regulatory compliance. This streamlines the management of its e-commerce operations across the globe, and easy-to-use tools also allow the business to manage and promote its products and product content across all channels.
With its new Web site, Maui Jim has enhanced the eyewear-buying process for consumers, providing them with an omnichannel experience from search to sales on any device. Intuitive mobile browsing and single-click purchase options, make it easier for customers to submit orders, with more than 50% of orders now made from mobile devices.
True to its aloha spirit, the brand is doing everything it can to keep customers happy with repairs — which are now turned around faster than ever. Text messaging is used to communicate repair evaluations and approvals. Customers receive a text message from the repair technician detailing the repairs required and customers can approve the repairs using a single-click approval option.
SAP Commerce Cloud also supports Maui Jim’s global sales team of over 300 representatives, allowing them to maintain strong relationships with core retailers and other key channel partners. Built-in order management and fulfillment capabilities allow sales representatives to get a view of stock availability in real time on their mobile phones. They can also take accurate inventories and place orders directly when they visit accounts, eliminating paperwork, manual processes, and data entry.
To learn more about how the SAP Commerce Cloud solution helps Maui Jim deliver its aloha spirit to customers around the world, watch their and read the , “Maui Jim: Delighting More Customers Globally with New and Enriched Experiences.”
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