HEM, France, Sept. 8, 2020/ PRNewswire/– Based in the North of France, with US head office in New York, the Sarbacane Group, a publisher of applications for corporate interactions, is a referral in its market through its strong position amongst e-mail marketing software applications in Europe. The group built a range of products around its knowledge in email marketing, text messaging projects and marketing automation such as Layout, Sarbacane Chat and Goal, introduced in late 2019, and Datananas, a Paris-based startup gotten in April 2020. IDI, among the leading noted investment firm in France, is investing almost $10 million in the business along with the management, under the management of creator Mathieu Tarnus, who stays the majority investor. This move underpins an enthusiastic technique of innovation and external development.
A special positioning in a market in exceptional shape
Digital interaction tools assist companies grow and are getting in significance. The marketplace is experiencing long-lasting development, and has also been benefiting from the forced velocity of the digitization of SMEs in 2020. Sarbacane publishes Mailify, an option that enables business to enhance and automate their e-mail and text interactions. Today’s monetary deal validates the success of its method. The business created $13M in profits in 2019, and will invoice more than $16M in combined revenues in 2020. The start-up has actually grown considerably and now has around one hundred employees. Even during the recent lockdown, recruitment did not slow down.
“In 2021, we will celebrate Sarbacane’s 20th anniversary. Companies of all sizes in every sector have actually grown their company thanks to effective projects developed with our tools. Their rely on us is what drives us to continuously innovate.” Mathieu Tarnus, Founder & & CEO of Sarbacane
The team, headquartered in the North of France, is the brains behind an unique approach based upon 3 primary ideas: advanced functions (Smart Design template technology, predictive emailing, automatic multi-channel campaign, and so on), ease of usage and, most significantly, specific assistance, which sets Mailify apart from other players in the market.
This approach has actually attracted nearly 10,000 companies, primarily SMEs but also federal government firms and significant groups (Christian Dior, L’Occitane, Mondial Relay, Warner Music, etc.). Mailify’s superior method is developed for specialists who aren’t pleased with inexpensive self-service tools or the extensive marketing suite model, which requires significant resources and dedicated groups.
R&D and external development to gain momentum
At the forefront of development in its field, Sarbacane strategies to leverage this chance to further increase its investment in R&D, as it has actually made with the Smart Templates feature, launched in summertime 2020, whose algorithm is able to develop personalized, ready-to-send email and newsletter templates based on just a site’s address. After Goal (e-mail & & text message marketing option incorporated with Microsoft Dynamics 365), Design (email design template builder) and Sarbacane Chat (chatbot and conversational marketing), all released in the last quarter of 2019, Mailify intends to continue to innovate in order to offer more efficient options and offer innovation that experts need.
“The Sarbacane Group is accelerating its development through the development of its numerous brands, all of which are leaders in their particular markets. We are enjoyed partner with the group in the implementation of this technique, and in its diversification and acquisition projects in the field of marketing software and B2B services.” Julien Bentz, Member of IDI’s Executive Committee
A considerable share of the deal is earmarked for external development, particularly abroad. The acquisition of the Datananas start-up (sales automation), which the group gotten in April 2020, is the initial step in a clearly defined technique, especially to reinforce the group’s position outside France. After the previous expansion stage supported by the Ardian Development fund, this new financial offer marks the start of a brand-new phase. It shows the strength and performance of Sarbacane’s recurring service design (B2B SaaS) and the success of its approach.
Sarbacane Group
The Sarbacane Group, a publisher of applications for business communications, went far for itself with its eponymous software application Sarbacane, internationnaly called Mailify, a leader in email marketing tools in Europe since 2001. The group developed a range of items around its expertise in email marketing, text messaging projects and marketing automation: Mailify, Primotexto, Jackmail, Tipimail, Touchdown, Layout, and Sarbacane Chat. The Datananas startup, which joined the Group in April, marks the start of a new stage of external development. Sarbacane, which has about a hundred employees in its offices in Lille and Barcelona, intends to continue its successful development technique and surpass $30M in revenues prior to 2025.
IDI is among the leading listed financial investment business in France. The Group has specialised in providing assistance to small and mid-sized companies for 50 years. Thanks to the stability of its shareholding base and the quality of its groups, IDI is regularly one of the bestperforming business in its sector. Because it was listed on the stock exchange in 1991, IDI has offered its shareholders an internal rate of return (dividends reinvested) of 15.7%.
IDI is noted on Euronext Paris. ISIN: FR0000051393 – Bloomberg: IDIP FP – Reuters: IDVP.PA
Ardian is among the world’s leading private financial investment && property management houses with 100 billion dollars under management and/or advisory in Europe, America and Asia. Relying on its values of excellence, loyalty and entrepreneurship, Ardian gain from a global network of 690 workers in fifteen workplaces in Europe. Through its dedication to sharing the value produced with all stakeholders, Ardian adds to the development of companies and economies around the world.
Sarbacane was assisted by Rothschild&& Co and KPMG as monetary consultants and by Lamartine Conseil as legal advisors.
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