**Job Number** 23189181
**Job Category** Sales & Marketing
**Location** The Luxury Collection Red Sea (NEOM) Sindalah Island, One Marriott Drive, Red Sea (NEOM), Saudi Arabia, Saudi Arabia
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** N
**Position Type** Management
**JOB SUMMARY**
The Digital Marketing Manager sits at the intersection between Marriott International’s eCommerce, Marketing, Social Media and global distribution strategies. This role helps their property effectively pull through the sales, marketing, and customer engagement activities that drive awareness and profitability. This role will also manage overall activation of their property strategies in owned and third party electronic channels (Marriott.com, multi-lingual global sites, OTAs, meta search sites, search engines, and other eMarketing vehicles). This role will work to increase revenue, grow market share and create a compelling experience that steers customers towards booking on our direct online property channels. The Digital Marketing Manager serves as a thought leader to their hotel’s marketing, sales, and revenue management teams, providing local area and country-wide insight to enhance their digital experience. To this end, he/she will be in touch with their regional eCommerce and Digital Services team on a regular basis to make sure they are fully activated and optimized on Marriott.com and appropriate in-language global sites. The role partners hand in hand with their colleagues in the cluster marketing team to engage current and would-be customers with targeted messaging that’s relevant, on-brand, and genuinely engaging. From time to time this role also provides eCommerce communication, training, education, reporting and analysis to digital, marketing, and sales teams on property.
**CANDIDATE PROFILE**
Education and Experience
Required:
+ 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred
OR
+ 4-year bachelor’s degree in eCommerce, Marketing, Business Administration or related major; 2 years experience in the sales, marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.
**CORE WORK ACTIVITIES**
**Hotel Digital Content Ownership**
+ Coordinates with the Director of Sales & Marketing and the Director of Marketing & Communication to validate and track ecommerce goals for the hotel.
+ Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for the hotel.
+ Sets up the Marriott.com Hotel Web Site.
+ Activates the hotel for sale on approved OTAs with Cluster Digital Team.
+ Conducts regular audits of Marriott.com and individual Hotel Websites to verify each hotel is optimized for high quality custom images, content, links, and accurate translations; works with hotels on corrective action where necessary.
+ Serves as the EPIC/Vignette administrator for the hotel(s).
+ Develops the offer landing pages (Discovery Pages / Multi-Destination /etc) on Marriott.com for cluster offers liaising with Regional Digital Team.
+ Identifies and obtains Marriott.com and OTA marketing and merchandising placements as appropriate.
+ Creates mini-sites for domestic segment marketing efforts where needed (e.g. MICE or Weddings or other leisure facilities).
+ Social Media content strategy creation and execution.
+ Liaise with internal and external resources to ensure the brand-narrative is uniform across all social channels.
+ Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
**Digital and eDistribution Strategy Execution**
+ Works with marketing and sales teams to plan the pre-opening budget and execute the budget according to what is best for the brand, region.
+ Executes appropriate on-strategy e-Commerce priorities and tactics.
+ Reviews hotel progress against established goals periodically, provides reporting and analysis, and troubleshoots performance issues.
+ Manages budgets for eCommerce activities.
+ Follows and tracks progress on quarterly game plans for hotel by identifying key focus for the coming months.
+ Collaborates closely Regional Digital Team, and cluster Marketing and Communication teams to execute online Brand Marketing strategies and plans for the hotel.
+ Acts as a point of contact for agencies reaching out for information about the hotel and redirect them to the right person to speak with.
+ Coordinates execution of online marketing efforts through approved agencies/vendors and Marriott Digital Services team.
+ Works with regional eCommerce team to optimize Paid Search performance.
+ Manages the PLUS Platform for participating hotels in the area Digital Team.
+ Executes online marketing activities in partnership with hotel and cluster Marketing leaders (e.g., loading Marriott.com Hotel Website deals, Group Deals, Group Value Dates, email marketing and affiliate marketing).
+ Assures that hotel websites on Marriott.com and global sites are fully optimized to maximize traffic from search engines.
+ Identifies hotel-specific online digital activation needs (e.g., local channels to focus marketing efforts through).
+ Identifies and implements efforts to drive online awareness and bookings for hotel F&B outlets.
**OTAs and Meta Search Channel Optimization**
+ Verifies that all hotels within their region/cluster are participating in relevant, approved echannels.
+ Regularly audits content, images, and star ratings on OTAs and Meta Search sites, and works with hotels to make appropriate corrections.
+ Partners with cluster and area marketing teams to define and execute the hotel OTA merchandising plan(s).
+ Assists in the development and execution of the cluster marketing plan (e.g. retargeting campaign, OTA marketing, etc.).
+ Identifies and executes hotel/cluster/area OTA marketing and merchandising tactics as needed (e.g. Agoda newsletter, Expedia TravelAds, etc.).
+ May also co-manage soft-dollar marketing budget for domestic OTAs with the eDistribution Team.
+ Builds strong domestic relationships with the top 2-3 OTA partners.
+ Collaborates with hotel and regional Revenue Leaders to review hotel performance on eChannels.
**MANAGEMENT COMPETENCIES**
Leadership
+ Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
+ Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
+ Problem Solving and Decision Making – Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
+ Professional Demeanor – Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
+ Building and Contributing to Teams – Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
+ Driving for Results – Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
+ Planning and Organizing – Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.
Building Relationships
+ Coworker Relationships – Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
+ Customer Relationships – Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
+ Global Mindset – Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
+ Talent Management – Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
+ Applied Learning – Seeks and makes the most of learning opportunities to improve performance of self and/or others.
+ Business Acumen – Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
+ Technical Acumen – Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
Basic Competencies – Fundamental competencies required for accomplishing basic work activities.
+ Basic Computer Skills – Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
+ Mathematical Reasoning – Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
+ Oral Comprehension – Listens to and understands information and ideas presented through spoken words and sentences.
+ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
+ Writing – Communicates effectively in writing as appropriate for the needs of the audience.
_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
The Luxury Collection Hotels & Resorts, with over 120 properties in more than 35 countries, offers the promise of authentic experiences that evoke lasting, treasured memories. Our more than 100 years of experience, beginning in 1906 under the Italian CIGA brand – a collection of Europe’s most celebrated and iconic properties – serves as a solid foundation as we continuously evolve to exceed the desires of the luxury traveler.
From legendary palaces and remote retreats to timeless modern classics, each luxury hotel and resort is a unique and cherished expression of its locale – a portal to the destination’s cultural charms and treasures. If you are someone with an appreciation for evocative storytelling, a keen interest and passion for this destination’s heritage, and a desire to deliver genuine, personalized, and anticipatory hospitality, then we invite you on our journey. In joining The Luxury Collection, you join a portfolio of brands with Marriott International. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
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