The battle for Saudi Arabia’s e-commerce market is hotting up, after United States tech giant Amazon acquired Gulf merchant Souq.com last year, in a bid to spread its reach into the kingdom.Download this complimentary
With the biggest economy in the GCC and the youngest internet-connected population on the planet, the kingdom represents a golden opportunity for the world’s online merchants. E-commerce sales in Saudi Arabia are anticipated to rise to$ 13.9 bn by 2021, from about$8.7 bn in 2017, according to market research study company BMI.This national growth surge presents enormous chances for IT players right across the kingdom’s tech sector: from information analytics and server hosting companies to those providing cyber security and last-mile tech.”This is a huge chance for hosting and cloud companies, particularly as numerous Saudi business also count on the
cloud to handle IT security, “said Verma. “From a logistics point of view, the opportunity is rather considerable too, due to the fact that Saudi Arabia has a large geographical location and much of the remote locations are not well covered by the shipment companies yet.”A lot to bet Inning Accordance With Sam Blatteis, CEO of The MENA Catalysts, a local government affairs firm that has worked extensively in Saudi
Arabia, there is “a lot to bet”in the kingdom.”The federal government is rolling out a$260bn spending plan– the biggest in the nation’s history,” said Blatteis.”The ground has moved in Saudi Arabia. The youth has grown from a minority [
market] to 70 %of the nation. The kingdom has actually gone from single-digit internet penetration in the year 2000 to a< a href =https://www.statista.com/statistics/462959/internet-users-saudi-arabia/ > user base of over 23 million, which is more than Texas.”Blatteis included that the battle between online and offline markets in Saudi Arabia is set to accelerate. He said the number of tech incubators and accelerators in the nation has actually already quadrupled in
the last 8 years, from 15 to 60. As Saudi Arabia aims to future-proof its economy and technology ends up being main to its society, the cloud will sit at the core of that change. According to MENA Catalysts research study, the kingdom has currently invested over$4bn in
cloud computing while the nation’s cloud computing economy has actually grown 50%usually per year between 2013 and 2017. “Many datacentres and cloud provider are considering the Saudi market. They are beginning to vote with their feet, developing physical datacentres in the nation, that makes sense,” said Blatteis.”The lack of schedule of local cloud datacenters has
been among the major aspects preventing the large-scale use of public cloud platforms in-country up until the last 12 months when things have actually started to shift,”he stated.
Potential for IT security companies Amidst the approaching nationwide e-commerce boom, Blatteis likewise anticipated huge capacity for IT security firms.”Inning accordance with reports from Saudi Arabia’s National Cybersecurity Center, the kingdom sustains 160,000 cyber attacks
daily. Saudi Arabia lost 21bn SAR($
5.6 bn )to cyber criminal activity in 2016, and the numbers have actually gone up,” he said.”We began our journey in the Middle East market by
onboarding our very first client in the region in 2014,”he said.”Considering that then, there has actually been tremendous development in the e-commerce market through digitisation and progressing consumer expectations.” To support the exponential growth in the e-commerce market, there is a need for a strong logistics foundation.”Delivery is the first touchpoint for a client in an e-commerce landscape, and in most cases a deciding element for repeat purchases. Additionally, millennials today are accustomed to speed, benefit and personalisation of services.”Satisfying customer demands requires innovation platforms that can easily support ingenious brand-new delivery models that are scalable, affordable, more interesting and derive greater worth from every interaction,”stated Nahata. “There is an enormous opportunity for big information companies that can place actionable info right in front of coordinators, senior executives and stakeholders across business for them to be able to drive successful development and remarkable customer support, “he said.Online purchasing habits Mohammad Meraj Hoda, vice-president of company development at Amazon-owned video doorbell business Ring, forecasted an uptick in sales as Saudi Arabian customers end up being increasingly sophisticated in their online buying routines.”Fully grown customers, appropriate broadband and data connectivity, along with product
schedule with constant pricing, are going to help drive development,”said Hoda.Overall, Saudi Arabia’s tech market is on the rise.”With the rise in e-commerce and the announcement of Saudi Arabia’s Vision 2030, investment in IT– especially the huge data market– is increasing,” stated Nahata.”This provides substantial chances and a win-win scenario for both e-commerce companies that wish to stand out from the crowd and tech business looking to get market share.”
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