Brand Audit | Step One
Where are you now?
One of the first steps is to determine the state of your brand in the online space. We use an audit to fully evaluate your brand’s products in the marketplace and organize data that is relevant to improve your overall marketing strategy. An audit allows us to gather useful information about the product’s title listing, description, use of media, sales performance and other metrics. This first step is key in helping your brand dominate e-commerce.
Presentation of Findings | Step Two
What are you doing well and how can you improve?
Once we’ve fully evaluated your products on Amazon and other marketplaces, we present our audit findings to you. We include recommendations on ways to improve product listings, how to improve SEO and how to advance your product’s overall web appearance. We’ll suggest all possible directions for your brand to increase sales or meet any e-commerce goals you may have.
Step three involves determining how we can help your brand proceed. We’ll discuss our recommendations further, evaluate the potential impact our suggestions may have and decide which steps you’d like to take to create a plan for action. From there, we agree on all content or assets that are needed and develop a timeline for further implementation.
Execution | Step Four
Let’s execute in the marketplace!
We’ll work together to make the agreed-upon improvements to your brand’s presence in the online marketplace and test their level of performance with the revisions. The new data will allow us to optimize your website and product pages to make them easy to navigate, visually appealing and able to transform viewers into customers. This allows us to compare results and determine any room for improvement in our recommendations for final stages. From there, we’ll see what final enhancements need to be made to your Amazon presence and e-commerce strategy. Our intention is to push your brand to new heights online and surpass your e-commerce goals.
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