Scope of Digital Marketing in India & How to get started in 2022 [Resources & Guides]

Digital Marketing is in high demand & a trendy career option in 2022

Digital Marketing is at number 18, according to LinkedIn’s post “The Skills Companies Need Most in 2019”

UPDATED Feb 2022 (During COVID 19 Pandemic): A few links and resources added.

Today we are living in a fast phase of life, technology is getting smarter and the way we search, communicate, buy things are rapidly changing the behavior too are changing due to cheaper smartphones, the internet, voice assistants like Google Assistant, Alexa, and other devices.

Here is recent research by Google:

Google’s 2019 Research Report

“This year consumer journeys became increasingly complex. New channels of media consumption emerged, traditional industries went digital, and standards in privacy and digital wellbeing were raised. This is a review of the insights we uncovered in 2019, based on Google and YouTube data and research. Our analysis uncovered five key themes that underpin the changes we saw this year, all of which are trends we expect to continue into 2020” Source: Think with Google

LinkedIn has published a post: The Skills Companies Need Most in 2020

In that list: (All these are part of Digital Marketing Course)

Number 3. Analytical Reasoning

Number 7. Video Production

Number 10. Audio Production

Number 14. Social Media Marketing

Number 18. Digital Marketing

Read the entire post here:

Scope of Digital Marketing during Pandemic (COVID 19) UPDATED – May 2021

These are some of the FAQ about Digital Marketing Careers during Pandemic

Here are some useful links, research, and studies:

Here are the trends at Web Marketing Academy: (We see this trend during the COVID 19 Pandemic and Lockdown)

For the first time, we are seeing Doctors want to learn Digital and Social Media. In May 2020, WMA with the help of Dr. Jagdish Chinappa designed a curriculum for Doctors, so far we have trained more than 400 Doctors in India: Customized Social Media Course for Doctors in India

I got a call an HR from a Social Media Agency. She said,” Hi Suresh, I have emailed you the details about Job openings at our agency.

We are so happy with Supriya and Shiffa’s performance. In fact, Shiffa is the one who is coming up with proposals, presenting, and closing the deals. (Supriya and Shiffa are alumni of Web Marketing Academy)

We are currently looking for only ALUMNI from your academy to join us as for roles in digital marketing”

The role is Strategy Analysts and the package will be 7.5 Lacs

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The current batch students who were about to complete the course, out of five students, three already accepted the job offer from two companies, with a package of 3 Lacs and 2.5 Lacs

The fourth student declined the offer and waiting for a better package. She got an offer for an Internship, her package for Digital Marketing Internship is Rs 23,000

The fifth student started her freelancing WFH. She got her first blogging project for Rs 4000 per blog post
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So to answer, companies are still looking to hire the right candidate, fast, even WFH options
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Here are some of the Emails & WhatsApp Screenshots:

The opportunities & Scope for a Digital Marketing professional are huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can command remunerations in the range of 8 lakhs – 40 lakhs per annum.

Before we get into the scope and how to get started, let’s look at some trends. See table below (Internal Data)

Average Salary for Digital Marketers across Indian Metros

Job Roles	Average Yearly Salary in INR
Digital Marketing/SEO/PPC/Social Media Fresher (0-1 year experience)	2,50,000 – 4,00,000
Digital Marketing/SEO/PPC/Social Media Specialist (1-4 years experience)	4,00,000 – 6,00,000
Digital Marketing/SEO/PPC/Social Media Team Lead (4-6 years experience)	6,00,000 – 8,00,000
Digital Marketing/SEO/PPC/Social Media Manager(6-8 years experience)	8,00,000 – 10,00,000
Digital Marketing Manager(8-10 years experience)	10,00,000 – 12,00,000
Digital Marketing Manager with Marketing Background(10-12 years experience)	16,00,000 – 19,00,000
Digital Marketing Manager Non-Marketing Background(10-12 years experience)	12,00,000 – 15,00,000
Head of Marketing online/offline Marketing Background(10-12 years experience)	35,00,000 – 50,00,000

A Google trend shows the growth of key terms: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.

Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different. Scroll down to see the list of skills required with accompanying free resources & tools.

How to Start a Career in Digital Marketing

Dr. Balu’s Review

Sweta’s Review

The competition is high. Everyone wants to get into digital marketing. From our internal data (students at web marketing academy) HR professional, sales & marketing, customer support, IT professionals, developers, web designers, entrepreneurs, bloggers, content writers, stay at home parents, fresh graduates.

Apart from regular digital marketing skills. Here are a few other skills you might need to Get Started in Digital Marketing in 2022 in India

In this article, you will find the latest Digital Marketing Trends, Scope, Resources

How you too can start/upgrade your Career (UPDATED 2022)

Here is how our students transforming into Digital Marketers

Watch this video on YouTube.

Question: Is Digital Marketing a good career? Here is my detailed QUORA answer: https://qr.ae/TUG6Lx

How to Get Started in Digital Marketing

You don’t have to quit your current career to get started in digital
Start by reading digital marketing blogs
Attend digital marketing events, webinars, meetups in your city
Attend conferences related to digital marketing and new media
Start your own blog. (Time to start – 5 minutes)
Take the Inbound Marketing Certification from Hubspot for Free
Is it worth taking up online digital marketing certification courses?

Watch this video on YouTube.

Want expert suggestions about your Digital Marketing Career – Call Us @ 8792299538

To cite an example, one of our own students, who had an experience of 8 years in a traditional Marketing role, quit the job to take our Digital Marketing course. Two months after the course, he had an offer from a Fortune 500 company of 17 lakhs per annum. There are many more examples like this. If you look at the job listings on LinkedIn, about 20-25% of the jobs listed are in the Digital Marketing realm. This is no surprise as the Digital Marketing industry is growing at a fast pace and in need of skilled professionals.

The question is How do I start a career in Digital Marketing?

Here are a few ways to get started in Digital Marketing

1. You don’t have to quit your current career to get started in digital: I had a few participants with more than 5-6 years of experience in traditional marketing. They quit their current job to pursue a career in digital and had to wait a couple of months after taking up the digital marketing management course to get an offer.

But they ended up with an offer to double their previous pay. Finding a job that fits you might be challenging, so unless you have to quit to get started don’t quit your current job. Get started while you are still at your job, and spend a few hours a day on digital. We will get into blogs, websites to follow in a bit.

2. Start by reading digital marketing blogs: This is the age where a lot of industry experts maintain their own blogs and websites where they regularly update their ideas and learnings. For example, SEOmoz, http://www.seomoz.org/blog Hubspot http://blog.hubspot.com/, and Avinash Kaushik’s Occam’s Razor http://kaushik.net.

These blogs are very rich in information and they’re free. It is a wonderful place to pick up industry insights that you can apply for your job or to your own website. Here is a blog post with links to blogs, books every marketer should follow: https://www.webmarketingacademy.in/blogs-every-digital-marketer-should-follow/

3. Attend digital marketing events, webinars, meetups in your city: There are several meet-ups and hangouts happening in your city similar to this. Attend a few and stick to the ones that you will benefit from the most. If you attend events, webinars, and conferences, you will not just learn from the speakers, but also from your fellow attendees who will be more than willing to exchange experiences. It can be a good place to see how your peers are doing things and how you match them and what you can learn from them. Your Story, Startup Saturday, Attend these events and network with like-minded people. You will learn a lot from them

4. Attend conferences related to digital marketing and new media

5. Start your own blog. (Time to start – 5 minutes) It takes less than five minutes to start a blog on WordPress or Blogger. And update it frequently. Do not worry about who reads it or what impact it makes to someone else. The first person a blog will impact is the author herself.

6. Take the Inbound Marketing Certification from Hubspot for Free Hubspot offers them for free and these certifications are widely recognized in the industry.

Before you take the exam, read this blog post on how to pass the Inbound marketing certification: https://www.webmarketingacademy.in/inbound-marketing-certification-2013/. I have to say it is not easy to pass, but going through the videos will be extremely useful.

7. Is it worth taking up online digital marketing certification courses? Even though, we are in the digital era, having a one on one instructor-led program is valuable and you will learn more in classroom settings, where you can ask questions and practice it. There are plenty of free YouTube videos.

8. Digital marketing workshops, webinars, videos Again there are plenty of workshops conducted in your city. Before attending those workshops, do your research, look at the past workshops, talk to the attendees if possible and see their career, how it has impacted their career, and then take a call.

However, attending webinars and videos like Whiteboard Friday from SEOMoz will add a lot of value and you will learn a lot. http://www.seomoz.org/blog/category/whiteboard-friday and Hubspot conduct weekly webinars on a variety of digital marketing topics, attend those webinars. http://www.hubspot.com/marketing-webinars You can also sign up for Web Marketing Academy’s upcoming workshops on digital marketing. www.webmarketingacademy.in send us an email [email protected] or call us at 9731388721

9. What about taking a digital marketing course from the web marketing academy? Well, you can, but before that, see how it has changed the lives of these people: http://goo.gl/W0YZO. Still, have questions about digital marketing for your career? Give us a call and talk to us, we would love to guide you in the right direction. My number is 9731388721. More Resources:

My Medium post on A Complete Beginners Guide to Digital Marketing: A Beginners Guide to Digital Marketing
Digital Marketing Career Path in India: https://www.webmarketingacademy.in/digital-marketing-career-path-india/
Cost of Digital Marketing Course Fees in Bangalore: https://www.webmarketingacademy.in/digital-marketing-course-fees-in-india-with-options-resources/

Summary: The scope of Digital Marketing in India. How to get started in Digital with a detailed beginners guide to Digital Marketing. What are the skills to become a digital marketer in 2021? Resources to upgrade your skills with these latest trends.

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