No matter if you are just dipping your toes into the SEO pool or if you are looking to turbo-charge results for your hard work, it can be pretty tough to know how to shift things forward. One thing that is not uncertain is that search engine optimization does work.
Today, 93% of online experiences begin with a search engine enquiry, and SEO strategy generates more leads than any other metric out there. Now, if you want your digital marketing to succeed, you need to know what SEO strategies are doing to achieve that, and if you have them happening for your business.
The Optimized Website
Every business has a website, but strategizing for SEO use means the website needs to be optimized to support your SEO keywords.
This could mean certain tweaks to your organization, but it would mean a potential overhaul to your website to make the most of what you have got. This would usually mean pillar pages being employed, which are long-form web pages that detail super-informed and relevant information, with keyword-rich writing enabling readers to link to their searches.
This would usually cover broad, in-depth topics and can be quite lengthy, and it also allows for hyper-specific blog posts on related areas liking back to the pillar page. Having this on your site optimizes those all-important SEO keywords rather than occasional blog posting with stuffed in keywords.
Regular Content Posts
Consistency is key in influencing SEO traffic when it comes to posting blogs. If you are unsure about how often you should post a blog to your website, it is ideal to post 1 to 4 every week.
Businesses that post 16+ posts a month genuinely get 3.5 times more traffic than those who go the route of around 4 a month. This helps to keep your content fresh and attract a greater and wider audience. This will also raise interest in bookmarking your site and checking out regular postings every few days.
You could utilise an editorial calendar that contains all blog titles, descriptions, social media posts and dates for release to be able to keep on top of it all or have your digital agency set a schedule up for them to post on your behalf. This is another winning facet of search engine optimization strategy.
Link Building
After publishing written pieces, you can either crawl the web for relevant content to ask those publishing to link to your pages, or you can hire an outside digital marketing agency Stockport to do the work for you.
Having your site linked by other pages boosts your search rankings and increases traffic, not to mention your sense of authority on the subject.
There are many strategies to adopt to get effective SEO Stockport. Contact the team at Search and More, specialists at digital marketing and responsive website design Stockport, to start trading more effectively on the internet.
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