See Why Voice Search Is The Next Big Thing in Digital Marketing – BIG APPLE MEDIA

See Why Voice Search Is The Next Big Thing in Digital Marketing

The use of voice search is a leading trend in the tech industry that is infiltrating every aspect of human life. Voice search statistics are growing by the day as more people shift from traditional search methods. Given that humans naturally talk faster than they type, most people are shifting to voice searching to keep up with the fast-paced world.

App developers are realizing the need for voice
search optimization for their applications not only to serve the handicapped
but also other users who prefer speech to text input. The voice search trend
has grown into a variety of sectors including e-commerce and automobile. The
voice search capability has also grown from basic to more advance with
capabilities such as real-time translation and recognition of a variety of
accents.

Impact of
voice search

Siri, Cortana and Alexa are some of the most popular voice search software that has been released into the market. They are changing how people do things, their daily interactions with technological devices and even their social life. Voice search offers users flexibility, the convenience of access and improved business.

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Advantages
of voice search in mobile apps

Integrating voice search technology into mobile
apps is instrumental in improving the rate at which work is done. For example,
instead of typing out a memo, one can just use a voice recognition software to
transcribe the memo. Some mobile voice recognition apps contain classified
voice commands, which can be used to type out various text output. App
development companies should venture into incorporating usable and effective
voice recognition capabilities into their mobile apps.

Industries
that voice search technology will transform

Voice search technology will undoubtedly change the way people and businesses interact with products and services. Some of the key industries, which will experience a major shift from using voice search technology, include automobile, wearable devices, customer service, language translation, real-time interpretation and devices for the visually impaired.

Voice
search in e-commerce

Voice search is already becoming an essential
part of e-commerce. Online shoppers are now using voice search technology to
look for items as opposed to typed queries. E-commerce sites have therefore to
optimize their sites to answer user queries adequately. It is estimated that
voice search use for e-commerce will grow by 1900% by 2022! For example, a
business community has plans to incorporate voice search for queries such as
“what are the best businesses ”, “how can you grow your business?”

Impact of
voice search on businesses

Voice search technologies have a great impact on
how businesses will run as well as their interactions with customers. The
emergence of voice search technology means that businesses will have to get
more social with their customers to adequately identify and meet their needs.
The use of voice to answer customer queries will increase the trustworthiness
of a business over time. Voice search technology may eliminate businesses that
will be unable or unwilling to adjust.

Voice
search and driverless cars

Driverless cars are another technological
invention that will take the world by storm. Driverless cars feature software
driven cars- a shift from the current models where every car requires a driver.
Incorporating voice search in driverless cars will go a long way in making
driving a completely new experience where drivers can now engage in other
tasks. All one will require is to give voice instructions to the car. For
instance, “take a left turn”.

Voice
search and smart homes

Smart homes are a growing sensation worldwide
with people digitizing their homes. Some of the areas in smart homes that voice
search will influence include lock systems, window opening, monitoring security
systems and control of house temperatures. Homeowners will only require to issue
a voice command and the software in their homes will respond as appropriate.

Translation
and real-time interpretation

When using voice search software, users are more
likely to use their natural language as opposed to structured keywords that
they would type into a search engine. Users may also want to use their native
language or have an accent when speaking a foreign language. Voice search
technologies consider these factors and provide voice recognition services for
interpretation of voice input into text commands. The text commands are then
matched with the available data and the most relevant results produced in form
of speech output. Real-time translation and interpretation mean that users can
get information quickly.

To provide translation and real-time
interpretation, search engines such as Google are investing in creating
software that is capable of listening and processing speech input to provide
the most accurate results.

Incorporation of voice recognition technology will redefine the direction of technological devices, businesses, personal life management apps (such as personal digital assistants) and social interactions will take.

INFOGRAPHIC: Voice Search Stats and Facts

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This Guest Post was contributed by a member of the community and does not necessarily reflect the opinions held by the editors of this site.